Skip to main content

German consumers concerned about electric car practicalities

German consumers are concerned about the practicalities of owning an electric car, according to a survey by market research company GfK. For 54 per cent of those interested in buying an electric car, purchase premiums and tax benefits were not a reason to choose one. However, three out of four consumers looking to buy a new car considered the environmental aspects and low noise of an electric vehicle to be important. Lower maintenance costs compared to petrol or diesel vehicles were also key, while 72 per c
May 5, 2016 Read time: 2 mins

German consumers are concerned about the practicalities of owning an electric car, according to a survey by market research company GfK. For 54 per cent of those interested in buying an electric car, purchase premiums and tax benefits were not a reason to choose one. However, three out of four consumers looking to buy a new car considered the environmental aspects and low noise of an electric vehicle to be important. Lower maintenance costs compared to petrol or diesel vehicles were also key, while 72 per cent considered low fuel consumption costs to be important.

While two thirds thought the cost of buying an electric car was too high, 56 per cent were worried about their reach and half were worried that there were not enough charging points. Some 75 per cent said that they would want a charging point at home and 37 per cent required one at work, where longer charging times were seen as acceptable. However, 46 per cent said that it would be important to be able to charge the car quickly at a petrol station. GfK emphasised that home charging points were a precondition of electric mobility expanding.

"The results of the study indicate that charging at home is a basic requirement for the further spread of electric mobility," commented Philipp Schmidt, energy and environment expert at GfK. "In addition, it is important to provide the widest possible charging network.”

Emotional aspects such as driving pleasure, however, were mentioned by only six per cent of respondents as a reason for driving an electric car. "The emotional aspects of electric cars have obviously not yet arrived in the minds of consumers," said Bettina Saffer, automotive expert at GfK. "However, these are crucial when it comes to buying a car."

Related Content

  • July 28, 2016
    ADAS leads consumer preferences in new vehicle purchases, says survey
    According to a new IHS Automotive global consumer survey, Connected Cars, 55 per cent of annual global new vehicle sales in 2020 will be connected vehicles and at that time, nearly half of the global fleet of vehicles in operation will be connected. Findings indicate that new advanced technologies and increased connectivity are driving consumer preferences as they consider new vehicles. More than 4,000 vehicle owners intending to purchase a new vehicle within the next 36 months were surveyed, representi
  • July 20, 2017
    Government targets ‘too conservative’ as 1 in 5 plan to embrace electric cars
    Electric vehicle uptake may increase over the next few years to levels far above UK Government targets. In research undertaken by Baringa Partners, nearly a fifth of people said they would consider buying an electric vehicle for their next car, double the Government goal for electric cars to make up nine per cent of the fleet by 2020. However, concerns over purchase price and range mean nearly a third of people believe electric cars will never overtake petrol and diesel vehicles. Baringa is urging the Gover
  • April 19, 2012
    PwC surveys EV market potential
    Collaboration between industry participants will be essential to bring alternative fuel applications to market, according to PwC's latest publication Charging Forward: Electric Vehicle Survey. While automakers continue to bring electric vehicles (EVs) to the marketplace, governments, local municipalities and utility companies are challenged with building the infrastructure required to support these vehicles long before mainstream consumption will take hold. PwC surveyed over 200 executives across multipl
  • January 16, 2012
    Dutch survey shows drivers are in favour of road user charging
    'Keep it simple, stupid' is an oft-forgotten axiom but in terms of road user charging it is entirely appropriate. So says the ANWB's Ferry Smith. A couple of decades ago, it might have been largely true that the technology aspects of advanced road infrastructure were the main obstacles to deployment. However, 20 years or more of development have led to a situation where such 'obstacles' are often no more than a political fig-leaf. Area-wide Road User Charging (RUC) is a case in point; speak candidly to syst