General Motors CEO to kick off 21st ITS World Congress

The Intelligent Transportation Society of America (ITS America) today announces that General Motors CEO Mary Barra is to kick off the 21st World Congress on Intelligent Transport Systems (ITS) on 7 September in Detroit, Michigan with an opening keynote speech that will address the changing transportation environment around the world as well as the rapidly evolving technology of connected, autonomous, and electric vehicles. “Connectivity may drive more positive change for customers than any other te
July 25, 2014 Read time: 3 mins

The Intelligent Transportation Society of America (560 ITS America) today announces that

948 General Motors CEO Mary Barra is to kick off the 21st World Congress on Intelligent Transport Systems (ITS) on 7 September in Detroit, Michigan with an opening keynote speech that will address the changing transportation environment around the world as well as the rapidly evolving technology of connected, autonomous, and electric vehicles.
 
“Connectivity may drive more positive change for customers than any other technological innovation our industry has produced in decades,” says Barra. “Anywhere in the world that we connect cars to cars, and cars to their surroundings, we will save lives, save time and protect the environment. But only if automakers, suppliers and regulators move forward together to make it happen. That’s what makes this year’s 6456 ITS World Congress such a landmark event.”
 
Barra is the first female to become the leader of a global automaker and was recently named to the Time 100 list as one of the world’s most influential people. This year Fortune magazine also placed her first on its “50 Most Powerful Women in Business” list, and in 2013 Forbes magazine selected her as one of the “World’s 100 Most Powerful Women.” Barra began her career at General Motors in 1980 and has been with the company for more than three decades.

In what will be the largest transportation technology event of 2014, the ITS World Congress will attract more than 10,000 international business, government, and research leaders to the home of America’s auto industry, Detroit, Michigan, from 7-11 September to showcase the latest transportation innovations and share ideas and strategies for advancing the development and deployment of intelligent transportation solutions to solve the world’s transportation challenges.
 
“We are elated to have Mary Barra launch this year’s ITS World Congress and if you want to know what direction the future of transportation is headed, then you cannot afford to miss this event,” said Scott Belcher, president and CEO of ITS America, which hosts the ITS World Congress. “Southeast Michigan is at the heart of a growing intelligent transportation industry that will forever change how we move people and goods. There is no better place to showcase the next generation of high-tech innovation in transportation than in a resurgent Detroit.”
 
In addition to Barra’s opening ceremony keynote address, General Motors is one of the anchor sponsors of the 2014 ITS World Congress.

For more information on companies in this article

Related Content

  • ITS World Congress debates perceptions of enforcement
    December 4, 2012
    The technical programme of this year’s ITS World Congress in Vienna includes a special session on the image of enforcement. ITS International examines the scale of the problem and what can be done about it. Debate on the merits and difficulties of enforcing speed limits appears centred on a conflict of principles. Put very simply, local communities, people living close to busy or hazardous roads, want to see traffic speeds calmed. Drivers on those roads, on the whole, want their principle of freedom to be m
    Read More
  • Sway Mobility & Mapless AI in Detroit car share scheme
    March 17, 2025
    Corktown area of northern US city is site for six-month pilot
    Read More
  • More cooperation, fewer barriers
    May 21, 2012
    Increasing cooperation between the public and private sector and a less rigid approach to standards formulation are the keys to transportation’s future, according to Chris Vein, the Deputy White House Chief Technology Officer.
    Read More
  • ITS World Congress Melbourne app now available
    September 21, 2016
    ITS Australia has announced the introduction of the ITS World Congress Mobile App, powered by Here Maps which will allow delegates to experience the benefits of real-time location services and customised journey planning as they navigate their way around the event venues, as well as across the city of Melbourne. With a constant stream of plenary sessions, executive forums, exhibitions, demonstrations and technical tours taking place across multiple sites and times throughout the four day ITS World Cong
    Read More

Highlighted Content