First bus chooses Future Platforms to develop mobile offering

UK-based First Bus has selected Future Platforms to collaborate on a customer-first strategy which will gain an insight into its passengers and deliver evolved and smarter mobile services. It is anticipated to streamline operational efficiencies and increase uptake and loyalty. The project will focus on the passengers' first-to-last-mile needs by offering improved support and easier ticket purchasing options. James Timperley, director of retail development at First Bus said: “At First Bus we are
January 11, 2018 Read time: 1 min

UK-based First Bus has selected Future Platforms to collaborate on a customer-first strategy which will gain an insight into its passengers and deliver evolved and smarter mobile services. It is anticipated to streamline operational efficiencies and increase uptake and loyalty.

The project will focus on the passengers' first-to-last-mile needs by offering improved support and easier ticket purchasing options.

James Timperley, director of retail development at First Bus said: “At First Bus we are committed to investing in new technology and we’re pleased to be working alongside Future Platforms as part of our ongoing commitment to develop and improve our customer-facing apps. The use of our mTickets app is exceeding expectations and continues to grow daily and so we are looking to evolve this app, with Future Platforms, as part of our ongoing commitment to make bus travel a convenient, simple and attractive experience for our customers.”

Related Content

  • Modernising India's bus travel
    August 29, 2012
    Award-winning ITS initiatives are promising modernisation of bus travel as a key part of development plans for cities of the Indian state of Karnataka. The Indian state of Karnataka is poised to launch the next stage of a major rollout of ITS technology on its bus network following the August 2012 go-live of an award-winning passenger information system. The Karnataka State Road Transport Corporation (KSRTC), which is owned by the state government
    Read More
  • Report highlights benefits of mobile ticketing
    August 11, 2014
    The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address. These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another i
    Read More
  • Pivot Power: 'We need to rethink the EV customer experience'
    October 10, 2018
    Electric vehicles will increasingly become a key part of the mobility mix but charging infrastructure is currently patchy. Adam Hill talks to Matt Allen of Pivot Power about disruption, horses, slot machines – and the importance of customer experience. Electric vehicles (EVs) – including buses, taxis and cars for individual and shared use – are already a common sight on our roads. They are not yet ubiquitous. But that will come. There will be around 30 million electric cars in the world by 2030 (as they
    Read More
  • Advanced in-vehicle user interface - future developments
    February 1, 2012
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.
    Read More

Highlighted Content