Skip to main content

FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

Related Content

  • Need for balance on UK speed enforcement funding cuts
    February 2, 2012
    Trevor Ellis, Chairman of the ITS UK Enforcement Interest Group, considers the implications of the UK Government's decision to withdraw funding for road safety camera partnerships
  • EU inquiry committee to investigate car emission breaches
    December 21, 2015
    The European Parliament has voted to approve the creation of an inquiry committee to investigate breaches of EU rules on car emission measurements. The committee will be tasked with carrying out a thorough investigation of the VW scandal. Following this examination, it will aim to set up a new procedure that will effectively prohibit similar emissions cheating in the future.
  • ATS study claims distracted red-light running is on the rise
    April 22, 2016
    Analysis released during National Distracted Driving Awareness Month by American Traffic Solutions (ATS), Distracted on Red, showcases the dangers of distracted driving behaviour and impact on red-light running. ATS sampled data from 67 intersections with red-light safety cameras across the United States over a three-month period. Distractions were coded into several categories, including cell phone use, looking away, eyes closed, smoking, eating/drinking, reading and applying make-up. ATS data showed distr
  • Asecap: get ready to rethink everything you know
    November 15, 2022
    How can we make our infrastructure ready for new sustainability challenges? What kind of investments are needed? And who will finance them? Tolling association Asecap has some thoughts. Geoff Hadwick reports from Lisbon