Skip to main content

FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

Related Content

  • Traffic cameras embrace AI
    December 19, 2022
    Artificial intelligence is spreading into many aspects of mobility – but what about traffic management and enforcement cameras? ITS International invited a few vision experts to ponder a couple of leading questions…
  • Clearview launches ROI calculators for road safety schemes
    December 5, 2017
    Clearview Intelligence (CI) has launched two free to use Return on Investment (ROI) calculators to assist highway professionals in showing the benefit of improving road safety on their network. The tools are said to demonstrate how road safety schemes pay for themselves during their lifetime as well as quantify the number of lives saved and injuries prevented. Designed for SolarLite Active Road Stud installations and the other for combination road safety solutions, the tools use the costs of accidents from
  • Asecap Days 2025: 'Vision Zero is not a number, it’s about a culture'
    May 29, 2025
    Saving lives and saving road infrastructure were two of the topics at the second and last day of the annual conference of Asecap, the European road tolling association, in Spanish capital Madrid
  • Price comparison website calls for reduction of traffic lights on UK roads
    August 25, 2016
    Price-comparison website Confused.com is calling for a re-think on traffic lights in the UK in order to reduce congestion. This is supported by an Institute of Economic Affairs report which puts the cost of delays caused by traffic controls at US$21 billion (£16 billion) a year. It also states that four in five (80%) traffic lights in the UK could be removed to boost the economy and road safety. New research by Confused.com reveals that the average UK driver spends 48.5 hours a year stationary at traffic