FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

FIA

Related Content

  • Turning information into stories
    April 16, 2018
    IBTTA says its TollMiner tool can transform transportation planning. Here, the tolling organisation explains how it works – and what part it might play in Donald Trump’s infrastructure plan. Imagine being able to turn the black-and-white numbers in a spreadsheet into graphics and visualisations that tell a compelling story about essential transportation infrastructure. Having easy access to the solid, reliable data you need to plan surface transportation projects and assign project resources based on
    Read More
  • EU accelerates connected vehicles
    January 25, 2016
    The European Commission, which plans a strategy on connected vehicles later this year, has released a report outlining how to ‘catch up’ on connected vehicles as other countries―like the US and Japan―speed ahead, says EurActiv. Following a series of meetings, industry representatives, public authorities and EU officials have agreed on a shared vision for the coordinated deployment of Cooperative Intelligent Transport Systems (C-ITS) in Europe. This is an important step towards connected cars as C-ITS ena
    Read More
  • Arbella launch safe driving app for Massachusetts and Connecticut
    January 31, 2018
    The Arbella Insurance Group (Arbella) and Cambridge Mobile Telematics (CMT) have launched a driving app for all residents of Massachusetts and Connecticut with the intention of changing driver behaviour and improving safety through real-time feedback, personalised data and insights and gamification. Called Wheel Focused, it provides feedback on rapid acceleration, hard braking, sharp turns, speeding and phone distraction while logging trips and presenting feedback after the journey is completed. Wheel
    Read More
  • In-vehicle automation of safety compliance and other traffic violations
    January 24, 2012
    David Crawford explores new initiatives in enforcement. Achieving the EU’s new road safety target of reducing road traffic deaths by 50 per cent by 2020 depends on removing legal and institutional barriers to the deployment of new enforcement technologies, stresses Jan Malenstein. The senior ITS Adviser to Dutch National Police Agency the KLPD, and a European-level spokesperson on road and traffic safety, points to the importance of, among other requirements, an effective EUwide type approval process for fr
    Read More

Highlighted Content