Skip to main content

FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

Related Content

  • Clear signs on inspection from EU Road Federation
    December 27, 2024
    Free checklist will help ensure ADAS systems work safely, ERF says
  • SmartDrive launch new suite of sensors to tackle high-risk driving behaviour
    November 2, 2017
    SmartDrive Systems has introduced its SmartSense for Distracted Driving (SSDD), the first in a new line of intelligent sensors that are designed with the intention of identifying dangerous driving habits and intervening with drivers before a catastrophic event occurs. It uses computer vision-based algorithms along with SmartDrive’s video analytics platform to recognize when a driver is distracted.
  • New York City wins ITF award
    May 25, 2018
    New York City has won the 2018 Transport Achievement Award of the International Transport Forum (ITF) at the Organisation for Economic Co-operation and Development. The city’s Department of Transportation was recognised for its commitment to Vision Zero – a programme set up to help cut and eliminate traffic deaths. Mayor Bill de Blasio launched the city’s Vision Zero programme in New York in 2014. The initiative is said to have reduced the number of traffic deaths on New York’s streets by 20% and halved
  • Stepping up the fight against road deaths
    October 23, 2015
    The International Transport Forum (ITF) has welcomed the target to “halve the number of global deaths and injuries from road traffic accidents by 2020” set by world leaders in September at the UN Sustainable Development Summit in New York. Every year, almost 1.3 million people are killed in road crashes around the globe, according to the World Health Organization (WHO).