Skip to main content

FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

Related Content

  • IRF presents road safety award to Korea Ministry of Land, Infrastructure and Transport
    May 15, 2017
    The International Road Federation has awarded its annual road safety accolade, the Find a Way Award, to the Korea Ministry of Land, Infrastructure and Transport. The Find a Way Award was instituted as part of the United Nations Decade of Action for Road Safety 2011-2020 by IRF chairman Abdullah Al-Mogbel in recognition of the value of political leadership in driving road traffic injury reduction strategies. Korea has implemented a range of road safety measures, including the use of safety belts for all seat
  • ITF and FIA team to improve urban road safety
    October 18, 2016
    The International Transport Federation (ITF) and Fédération Internationale de l’Automobile (FIA) are to launch Safer City Streets, the new global traffic safety network for liveable cities on 18 October during the UN Habitat III conference in Quito, Ecuador. Road safety is a growing issue for mayors and city managers. Cities address many challenges by working together and learning from each other – but so far not in the field of road safety data. Safer City Streets now fills this gap by linking cities t
  • Smart parking technologies: solving drivers parking pain
    March 30, 2017
    Smarter parking can benefit city authorities and other road users as well as drivers looking for a space, argues Dr Graham Cookson. As witnessed by the recent announcements at the Consumer Electronics Show, the automotive industry continues to focus on the driving experience; moving from speed and handling towards safety and efficiency.
  • iMobility Challenge showcases intelligent vehicles at ITS congress in Helsinki
    June 17, 2014
    The iMobility Challenge presented intelligent vehicle systems to policy makers, ITS professionals and the general public in Helsinki during the European ITS Congress. The highlight of the day was the participation of the Formula One driver, Valtteri Bottas, in an eco-driving competition. The competition evaluated a short drive in Helsinki by the F1 driver giving him a ‘smart’ driving score, thanks to an on-board device monitoring the energy-efficiency of his driving style. Visitors then had the chance to