FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

FIA

Related Content

  • IBTTA summit hits right notes in Salzburg
    December 5, 2018
    In the birthplace of Mozart, Colin Sowman found that delegates at the IBTTA’s inaugural World Tolling Summit were playing a variety of interesting tunes The first World Tolling Summit took place in Salzburg, Austria this autumn. Created and organised by the International Bridge Tolling and Turnpike Association (IBTTA), the event was supported by its European counterpart Asecap and hosted by Austria’s tolling authority, Asfinag. The transfer of views, experience and practice both ways across the Atl
    Read More
  • ADN’s Bled SaaS option eases driver stress
    July 23, 2019
    ADN Mobile Solutions has developed a technology-plus-training tool for bus operators which it says will reduce driver stress, cut emissions and improve the bottom line Public transit is at the heart of future urban mobility. The focus here is, quite rightly, on improving the experience for riders – but there is someone else in the chain who might be overlooked, despite being vital to the success of any operation: the driver. Bus drivers, for example, have a difficult job, combating congestion and the
    Read More
  • IDoT launches digital road safety campaign
    July 10, 2012
    Illinois Transportation Secretary Ann L. Schneider has kicked off a statewide digital message board campaign to help reduce roadway fatalities occurring this year. The Illinois Department of Transportation (IDoT) has started to rotate four key traffic safety messages daily starting, in conjunction with a social media and internet page presence. As of July 5, provisional crash data reports 479 fatalities have taken place on Illinois roadways this year, as compared to 418 during the same timeframe last year.
    Read More
  • Speed limiters mandatory in EU cars by 2022
    March 28, 2019
    Various vehicle safety measures have been given the green light by European policymakers, paving the way for speed limiters in cars by 2022. The European Parliament, Council and Commission have approved the measures, which means such technology as lane assist, drowsiness detection, advanced emergency braking and intelligent speed assistance (ISA – or speed limiters) are expected to be mandatory – if formal approval is granted - in new vehicles in three years’ time. EU commissioner Elżbieta Bieńkowska, res
    Read More

Highlighted Content