FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

FIA

Related Content

  • Mobility itself is moving says cubic
    June 9, 2015
    Cubic’s Chris Bax looks at the challenges and benefits of implementing transport as a service. Imagine paying for travel in exactly the same way you buy your phone service. For example, you would pay a set amount in exchange for a monthly travel package covering up to 100km of free taxi journeys in your home city (including a guaranteed 15 minute pickup) and public transport usage within a 1,500km radius of your home. Not only would this option be cheaper than owning and maintaining your own car, you would
    Read More
  • Inrix informs FHWA’s data improvements
    December 19, 2017
    Refinements in the data available from the US Federal Highway Administration will improve road management across America. David Crawford reports. In August 2017, the US Federal Highway Administration (FHWA) issued the first results from an upgraded version of its National Performance Management Research Data Set (NPMRDS). Developed to identify the locations and times of high congestion affecting traffic flows along America’s 259,000km (161,000 mile) national highway system, this is a key resource for sta
    Read More
  • USDoT pledges $15m to two university transport centres
    June 13, 2019
    The US Department of Transportation (USDoT) is to pledge $15 million to two University Transportation Centres (UTC) to advance research and education programmes that address transportation challenges. Elaine Chao, US transportation secretary, says: “These investments in transportation research will help address our country’s congestion and durability challenges.” The University of South Florida will focus on congestion relief while Washington State University will focus on improving the durability of tra
    Read More
  • How British drivers compare in European responsible driving survey
    April 2, 2015
    With 16 million UK motorists set to take to the roads this Easter weekend, a new European survey finds that risky driving habits and failure to respect the rules are on the increase. The annual survey carried out for Vinci Autoroutes Foundation for Responsible Driving by IPSOS examined the behaviour of drivers from ten European countries. Each year, this survey draws up an inventory of driving practices and trends, allowing closer targeting of methods to prevent irresponsible driving and promote safer ro
    Read More

Highlighted Content