Skip to main content

FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

Related Content

  • RideCo platform powers Grab shuttle buses in South East Asia
    March 29, 2018
    RideCo’s platform will power Grab’s dynamic shuttle bus and van businesses for its corporate and consumer clients, following a trial conducted in Singapore. The service, according to James Ong, head of GrabShuttle, is predicted to complement the existing public transport network, allowing companies and individual consumers to benefit from shared transportation. Under the agreement, RideCo will power several dynamic, on-demand services for Grab including short-distance trips within neighbourhoods
  • Marc Williams, Texas DoT: 'We need to end this streak of daily death'
    April 26, 2023
    Texas DoT’s road safety campaign #EndTheStreakTX is part of a plan to reduce traffic deaths to zero in the Lone Star State by 2050. The agency’s executive director Marc Williams explains why it’s needed…
  • C/AV integration is ‘legislative nightmare’, warns ITS UK president
    February 23, 2018
    The integration of connected and autonomous vehicles (C/AV) into existing road systems “is going to be a legislative nightmare”, warned a former UK government transport minister. Giving the keynote speech at this week’s MaaSMarket conference in London, ITS UK president Steven Norris, said: “Don’t underestimate the legislative challenges – which are infinitely more complex than the technical ones. I can’t think of any development in human history which has posed so many legislative questions.” Chief among
  • Local Authority directors welcome Government’s transport review
    July 29, 2014
    The review of transport resilience recently published by the UK Government today (has been welcomed by the Association of Directors of Environment, Economy, Planning & Transport (ADEPT). The report looks at the resilience to extreme weather events of roads, railways, ports and airports across England and makes over 60 recommendations for action. David Bishop, President of ADEPT, said: “This review highlights the very real danger to our economic recovery from inadequate resilience in key aspects of the na