FIA launches road safety initiative: #ParkYourPhone when on the road

European MEP Dieter Liebrech Koch, FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017. MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.
September 28, 2017 Read time: 2 mins
European MEP Dieter Liebrech Koch, 8054 FIA Region I and its member Clubs are launching #ParkYourPhone, a campaign to encourage responsible smartphone use in traffic. The campaign will be rolled out across Europe the Middle East and Africa by FIA Clubs in autumn 2017.


MEP Koch said that while Europe has done much to improve safety, be it on technical improvements of the vehicles, better training for road users or infrastructure, new technologies, such as smart phones and tablets, bring about new challenges.

European Commissioner for Transport, Violeta Bulc, supported FIA Region 1’s initiative, saying, “With smartphones becoming more popular than ever, it seems increasingly difficult to take our eyes off the screen. In fact, distracted driving is the cause of a growing number of road deaths and injuries. It is vital that we keep our attention on the road. As Transport Commissioner, road safety is one of my ongoing priorities. A simple way to reduce accidents is to keep your eyes on the road and off your smartphone.”

FIA President and UN Secretary-General’s special envoy for road safety, Jean Todt, said “Road safety is among my top priorities. Drivers, cyclists and pedestrians need to understand the dangers of using smartphones in traffic. To combat the 3,500 lives lost every day in road accidents, I urge all road users to park their phones when they are in traffic.”

FIA Region I director general, Laurianne Krid, said: “There are many ways to be active in traffic, from a young to an older age. FIA Region I and its member Clubs believe that lifelong learning is key to ensure the safest roads. This campaign reminds us of the many distractions that cross our path on a daily basis and encourages everyone to #ParkYourPhone and remain focussed on the road while in traffic.”

For more information on companies in this article

FIA

Related Content

  • Peter Norton: “My fear is that the technology itself is mistaken for the answer”
    August 5, 2022
    Peter Norton, author of Autonorama, tells Adam Hill why automakers kept the consumer dissatisfied, why Futurama got such a hold on the public imagination – and about how active travel can be promoted
    Read More
  • Intertraffic Mexico 2017 will emphasize tomorrow’s mobility challenges
    November 14, 2017
    Over 5,000 industry professionals are expected to attend the second edition of Intertraffic Mexico, held in Citibanamex from 15-17 November 2017. Exhibitors from 47 countries will showcase their latest products and solutions within infrastructure, traffic management, parking, safety and smart mobility. It is set to highlight the best practises from the mobility industry with 180 companies on the show floor. Organised by RAI Amsterdam and E.J. Krause Tarsus de Mexico (KTdM), the event stimulates the
    Read More
  • European Commissioner blasts auto industry on defeat device scandal
    July 12, 2016
    Speaking at the FIA summer cocktail party, European Commissioner Elżbieta Bieńkowska compared the emissions defeat device scandal to the banking crisis and proposed a three step programme to ensure that market confidence is restored. She insisted on the need for the auto industry to show all their cards so that constructive progress could be made. Her plans include the need to reform the EU's type-approval and market surveillance system. She also endorsed long-term investment in a low-carbon transport syst
    Read More
  • IBM develops plan to ease Nairobi’s traffic jams
    May 14, 2012
    A team of IBM experts assigned to Nairobi have provided a framework and roadmap to the city to improve the flow of road traffic and increase revenues from the transportation sector. The recommendations complement Nairobi's considerable on-going investment in underlying roadway infrastructure and include making traffic information more readily available to citizens, motorists, police, policymakers and planners so that better transportation decisions can be made in the near and long term.
    Read More

Highlighted Content