Even experienced users still wary of online offers, says Verifone

Despite the “wonderful convenience” of making mobile payments, many people are still not prepared to take the leap and start using that facility, says payment solutions provider Verifone. Research by the company and the University of Glasgow has found that just 38% of users were prepared to take advantage of “very compelling” offers sent to their phones, says June Yee Felix, Verifone’s president, Europe.
November 4, 2014 Read time: 1 min

Despite the “wonderful convenience” of making mobile payments, many people are still not prepared to take the leap and start using that facility, says payment solutions provider Verifone. Research by the company and the University of Glasgow has found that just 38% of users were prepared to take advantage of “very compelling” offers sent to their phones, says June Yee Felix, Verifone’s president, Europe. Although that figure seems high compared to other forms of advertising, “it depends on your perspective,” she says. “If you think about it in terms of the mobile world, these advertisements are highly targeted and the recipients are almost self-selecting. It’s not as high as you would expect.” The reason? “People still think: ‘Where is this coming from? Is it spam?’ They are worried that they might have their name sold on to other lists,” she concludes.

Related Content

  • ANPR developments in the Spanish market
    February 2, 2012
    Gonzalo García Palacios, R&D engineer with Quality Information Systems, writes about ANPR developments in the Spanish market In an increasing number of countries, Automatic Number Plate Recognition (ANPR) systems are a growing market. They have become a fundamental part of many ITS systems, whether publicly or privately owned, and essential to any user which looks seriously to give the best services to its customers or wants to improve its facilities' performance.
    Read More
  • TRL answer key questions on urban traffic control
    March 21, 2014
    PC-based urban traffic control (UTC) continues to grow. Gavin Jackman, Head of Traffic and Software at TRL, looks forward. 1. PC-based urban traffic control is now very well established throughout the world. What have been the most significant developments or new features that have become available over the last two years? That’s a really interesting question because, from a software perspective, a few things are noticeable. Firstly, there are more players on the market – TRL’s Transyt Online, Imtech’s Imf
    Read More
  • ARTBA president: what happened to the hoverboards?
    October 28, 2019
    What keeps Dave Bauer up at night? David Arminas caught up with the head of ARTBA at his Washington, DC office during daylight hours Dave Bauer doesn’t really have many sleepless nights. He might sleep, though, with one eye open, just in case. “We have become a much more divided country politically,” says Bauer, president of ARTBA – American Road and Transportation Builders Association. “Whether you are thinking about federal government, or state or local government, there’s a hostility now in our politi
    Read More
  • Pollution has more than one solution
    April 7, 2014
    Professor Alexander Baklanov of the World Meteorological Organization talks to Colin Sowman about the difficulties of reducing urban pollution. The inhabitants of Beijing have recently been suffering pollution levels 20 times the World Health Organisation’s recommended limit while the European Union is revitalising its efforts to implement and enforce air quality standards. Almost inevitably much of the clean-up efforts are likely to focus on traffic planners and engineers.
    Read More

Highlighted Content