Even experienced users still wary of online offers, says Verifone

Despite the “wonderful convenience” of making mobile payments, many people are still not prepared to take the leap and start using that facility, says payment solutions provider Verifone. Research by the company and the University of Glasgow has found that just 38% of users were prepared to take advantage of “very compelling” offers sent to their phones, says June Yee Felix, Verifone’s president, Europe.
November 4, 2014 Read time: 1 min

Despite the “wonderful convenience” of making mobile payments, many people are still not prepared to take the leap and start using that facility, says payment solutions provider Verifone. Research by the company and the University of Glasgow has found that just 38% of users were prepared to take advantage of “very compelling” offers sent to their phones, says June Yee Felix, Verifone’s president, Europe. Although that figure seems high compared to other forms of advertising, “it depends on your perspective,” she says. “If you think about it in terms of the mobile world, these advertisements are highly targeted and the recipients are almost self-selecting. It’s not as high as you would expect.” The reason? “People still think: ‘Where is this coming from? Is it spam?’ They are worried that they might have their name sold on to other lists,” she concludes.

Related Content

  • Social media mooted for traffic management
    November 13, 2012
    SQLstream’s Ronnie Beggs discusses with Jason Barnes the potential and pitfalls of using social media for traffic monitoring and management. cataclysmic events such as hurricanes and tsunami have challenged perceptions of what constitutes robust traffic management infrastructure in recent times. Presumptions that only fixed systems could offer high levels of unbroken service, accuracy and communication bandwidth, have been taught some hard lessons by nature. In many respects wireless systems now represent t
    Read More
  • Transport problems need ''strong action from policymakers”
    June 7, 2012
    Taking advantage of the attendance of the heads of ITS Asia-Pacific, ITS America, Ertico – ITS Europe, and ITS Malaysia as the host nation of the recent 12th ITS Asia-Pacific Forum in Kuala Lumpur in April, ITS International initiated a round table discussion on the big ITS issues confronting the individual regions. For such a diverse collection of advanced and emerging nations spanning the globe, in terms of the advancement of ITS, a common single issue emerges above all others
    Read More
  • Preparing for connected vehicle technology challenge
    December 14, 2012
    A decision on mandating connected vehicle technology is expected in 2013, when associated political issues such as privacy are likely to come to the fore. Pete Goldin investigates industry’s preparations for the challenge. Once in a while new technology comes along with the power to revolutionise the way we live our lives. Connected vehicle technology could be such a game changer. If mandated in the United States, it could quickly become the status quo for transportation in the US, and such a disruptive cha
    Read More
  • Regional, national managed enforcement for developing nations
    February 3, 2012
    Robot is offering nationwide enforcement services to both developed and developing countries.
    Read More

Highlighted Content