Skip to main content

European Mobility-as-a-Service Alliance launched

Twenty European organisations have joined forces to establish the first Mobility as a Service (MaaS) Alliance. This new initiative will work towards a truly European and common approach to MaaS through public and private stakeholder cooperation, providing the basis for the economy of scale needed for a successful implementation in Europe. The Alliance will be officially launched in the Finnish Pavilion (C37) at the ITS World Congress in Bordeaux on 6 October at 1300. The key concept behind MaaS is to
October 6, 2015 Read time: 3 mins
Twenty European organisations have joined forces to establish the first Mobility as a Service (MaaS) Alliance. This new initiative will work towards a truly European and common approach to MaaS through public and private stakeholder cooperation, providing the basis for the economy of scale needed for a successful implementation in Europe.

The Alliance will be officially launched in the Finnish Pavilion (C37) at the 6456 ITS World Congress in Bordeaux on 6 October at 1300.
 
The key concept behind MaaS is to put users, both travellers and goods, at the core of transport services, offering them tailor-made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.
 
The MaaS Alliance builds upon the momentum and drive achieved during the last 438 European ITS Congress in 2014 hosted by Helsinki, where MaaS received political support from the Finnish government. “MaaS is a new approach to changing mobility markets. It relies on existing and developing transport services and has huge chance for global scaling”, says the originator of the concept Sampo Hietanen, CEO of ITS Finland.
 
According to Rasmus Lindholm, Ertico’s director of Communications and Partnership Development, MaaS has the potential to fundamentally change the behaviour of people in and beyond cities; hence it is regarded as the biggest paradigm change in transport since affordable cars came into the market.
 
Founding partners of the Mobility as a Service Alliance include Aalborg University, 4793 AustriaTech,  5650 Ericsson, 374 ERTICO – ITS Europe, Federation International de l’Automobile (FIA) Region I, Finnish Ministry of Transport and Communications, Helsinki Business Hub, IRU, 6784 Connekt, 7350 ITS Finland, 5497 ITS Sweden, ITS Ukraine, MOBiNET, National Mobile Payment Plc. (Hungary), Swedish Ministry of Enterprise and Innovation, Finnish Funding Agency for Innovation (Tekes), 1466 Transport for London, Vinnova, University of Tampere and 4186 Xerox.
 
"Bundling services to simplify access to mobility is a key step to ensure the best use of all modes of transport. 8054 FIA Region I call upon the transport community to develop and combine these services based on the public’s concrete needs. In the FIA, we believe mobility must be safe, sustainable, accessible and affordable for all”, says Jacob Bangsgaard director general FIA Region I.

For more information on companies in this article

Related Content

  • Minsait launches smart city platform in Helsinki and Antwerp
    November 22, 2018
    Spain-based technology firm Minsait is to launch its smart city solution in two European cities: Helsinki and Antwerp. Its Onesait Digital Platform for Cities was chosen in a competition, Select for Cities, which is part of the European Union’s Horizon 2020 innovation project. The open-data platform utilises the Internet of Things to integrate and manage data from multiple sources and devices using predictive models, helping city authorities make informed decisions about transit and generating useful info
  • Xerox researchers take to the streets to take the pain out of congestion
    October 23, 2012
    In the US, Xerox researchers have taken to the streets in a bid to reduce traffic congestion. They’re using expertise in data analytics, control systems, sensing, imaging and video to create new transportation applications that help reduce congestion, increase safety on the road and take the pain out of finding a parking spot.
  • Leading Finland’s transport revolution
    July 18, 2017
    Anne Berner, Finland’s minister of transport and communications, does not fit the normal political mould. She is not a career politician but a business executive who became a member of parliament in 2015 and has said from the outset that she will only serve one term. Without concerns about being re-elected and a clear view of the future of transport, Berner can concentrate on what needs to be done - tackling some of the more contentious and intransigent subjects. Her name is best known for two major initiat
  • Cubic opens London Innovation Centre
    December 16, 2015
    Cubic has opened an Innovation Centre in London with the aim of advancing mobility in urban transportation. The centre is effectively a space that can be configured to accommodate any number of business needs and will be used as a meeting venue for company employees, transport planners and operators, universities and research establishments from the UK and elsewhere. It will host discussions about all travel modes (roads, bikes, bus, walking, rail, metro, and ferry) as well as the interaction between mod