Skip to main content

European Mobility-as-a-Service Alliance launched

Twenty European organisations have joined forces to establish the first Mobility as a Service (MaaS) Alliance. This new initiative will work towards a truly European and common approach to MaaS through public and private stakeholder cooperation, providing the basis for the economy of scale needed for a successful implementation in Europe. The Alliance will be officially launched in the Finnish Pavilion (C37) at the ITS World Congress in Bordeaux on 6 October at 1300. The key concept behind MaaS is to
October 6, 2015 Read time: 3 mins
Twenty European organisations have joined forces to establish the first Mobility as a Service (MaaS) Alliance. This new initiative will work towards a truly European and common approach to MaaS through public and private stakeholder cooperation, providing the basis for the economy of scale needed for a successful implementation in Europe.

The Alliance will be officially launched in the Finnish Pavilion (C37) at the 6456 ITS World Congress in Bordeaux on 6 October at 1300.
 
The key concept behind MaaS is to put users, both travellers and goods, at the core of transport services, offering them tailor-made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.
 
The MaaS Alliance builds upon the momentum and drive achieved during the last 438 European ITS Congress in 2014 hosted by Helsinki, where MaaS received political support from the Finnish government. “MaaS is a new approach to changing mobility markets. It relies on existing and developing transport services and has huge chance for global scaling”, says the originator of the concept Sampo Hietanen, CEO of ITS Finland.
 
According to Rasmus Lindholm, Ertico’s director of Communications and Partnership Development, MaaS has the potential to fundamentally change the behaviour of people in and beyond cities; hence it is regarded as the biggest paradigm change in transport since affordable cars came into the market.
 
Founding partners of the Mobility as a Service Alliance include Aalborg University, 4793 AustriaTech,  5650 Ericsson, 374 ERTICO – ITS Europe, Federation International de l’Automobile (FIA) Region I, Finnish Ministry of Transport and Communications, Helsinki Business Hub, IRU, 6784 Connekt, 7350 ITS Finland, 5497 ITS Sweden, ITS Ukraine, MOBiNET, National Mobile Payment Plc. (Hungary), Swedish Ministry of Enterprise and Innovation, Finnish Funding Agency for Innovation (Tekes), 1466 Transport for London, Vinnova, University of Tampere and 4186 Xerox.
 
"Bundling services to simplify access to mobility is a key step to ensure the best use of all modes of transport. 8054 FIA Region I call upon the transport community to develop and combine these services based on the public’s concrete needs. In the FIA, we believe mobility must be safe, sustainable, accessible and affordable for all”, says Jacob Bangsgaard director general FIA Region I.

For more information on companies in this article

Related Content

  • New connected car alliance appoints Ertico as project manager
    October 3, 2016
    The newly-formed connected and automated driving European Automotive-Telecom Alliance has appointed Ertico as the project coordinator and administrator of the project. The main goal of the Alliance is to promote the wider deployment of connected and automated driving in Europe. The first step is the advance of a Pre-Deployment Project, aimed at testing three major use-case categories: automated driving, road safety and traffic efficiency, and digitalisation of transport and logistics. Details are due to
  • MaaS to replace 2.3bn annual car journeys by 2023, says Juniper
    October 1, 2018
    Mobility as a Service (MaaS) platforms will replace over 2.3 billion urban private car journeys by 2023, according to new research. This compares with 17.6 million globally in 2018. According to the study from Juniper Research, western Europe will account for 83% of global MaaS trips in 2023. Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023 says Helsinki, Finland, will lead MaaS implementation, followed by Stockholm, Sweden and Vienna, Austria.
  • Speakers line-up for ITS Europe
    May 27, 2016
    The 11th ITS Europe congress and exhibition opens in Glasgow on 6 June, organised by Ertico-ITS Europe in partnership with the European Commission and hosted by Glasgow City Council and Transport Scotland. Speakers at the Opening Ceremony, chaired by Master of Ceremonies Melinda Crane, include Cees de Wijs, Ertico-ITS Europe, Depute Lord Provost, Bailie Gerry Leonard, Glasgow City Council, Humza Yousaf, Minister for Transport and Islands, Scotland, John Parkinson, director of Motoring, Freight and London
  • Revealed: future of mobility in Hamburg
    October 7, 2021
    From 11-15 October, the ITS World Congress will present a myriad of innovations