Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

Related Content

  • January 16, 2015
    ITS World Congress last call for papers
    The ITS World congress takes place in Bordeaux in October 2015. Authors who wish to submit technical, scientific and commercial papers and proposals for special interest session have just three days left. The deadline is Monday 19 January at 23.59 CET and no extensions will be granted. Submit your papers and proposals here now.
  • October 9, 2015
    Smart Mobility World 2015
    Smart Mobility World 2015, organised by ClickutilityTeam and Innovability, takes place in Monza, Italy, from 28-30 October 2015. It provides an opportunity to engage with experts in the machine-to-machine market, with an industry-led, market-driven conference agenda focused on the machine to machine market. Industry experts will share their expertise on trends impacting future development, alongside an exhibition of mobility solutions, applications and embedded devices.
  • March 31, 2015
    Limited places remaining for FIRM15 infrastructure meeting
    The FEHRL Infrastructure Research Meeting 2015 (FIRM15) will be held on 22 and 23 April 2015 at the Diamant Centre in Brussels, Belgium. Held every two years, for the first time FIRM15 is opening up to all transport modes with speakers and participants from the rail sector. With the theme of ‘Innovative maintenance of Transport Infrastructure: Faster, cheaper, more reliable, safer and greener’, FIRM15 aims at mapping the problems and challenges of innovative maintenance of transport infrastructure;
  • February 27, 2014
    Workshop helps SMEs enter electric vehicles supply chain
    The EU funded Innovative Transport SME Support Action (INTRASME) SME Opportunity Workshop in Berlin on 3 April 2014 will provide small and medium enterprises (SMEs) with an opportunity to understand the electric vehicle supply chain and how it can differ from the more traditional internal combustion engine vehicle supply chain process. The workshop, co-located with Supercapacitors Europe, will focus on the marketing opportunities for SMEs in the light carbon vehicle, light aircraft and smart mobility sec