Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

For more information on companies in this article

Related Content

  • Automatic incident detection and traffic data collection training
    March 8, 2017
    The Flir Traficon Academy is offering training on automatic incident detection and traffic data collection in Bruges, Belgium on 22 and 23 March. The training focuses on the solutions and applications Flir Intelligent Transportation Systems (FLIR ITS) offers for fast detection of incidents on highways and bridges, detecting incidents and fire in tunnels and accurate traffic data collection on highways and bridges. After this interactive and hands-on training, participants will be able to select the righ
  • ITS America student essay competition: deadline 14 April
    April 9, 2019
    The deadline for US college students to take part in ITS America’s annual essay competition is fast approaching – entries must be in by Sunday 14 April. The competition, sponsored by Southwest Research Institute (SwRI), invites students of transportation, engineering and public policy to share ‘thought provoking’ visions for the future of transport. The topic is: ‘How do you envision disruptive technologies impacting transportation systems to make them safer, greener or smarter over the next 10 years?’ U
  • Associations News around Europe
    April 30, 2015
    ERTICO ITS-Europe’s director of partnership services Rasmus Lindholm has met directors of Hungary’s National Mobile Payment scheme to explore opportunities for future cooperation. The event took place against the backdrop of the two organisations’ shared aim of putting ITS at the heart of the country’s Intermodal Transport Roadmap.
  • Honeywell and Volocopter sign air taxi testing deal
    April 16, 2019
    German urban air taxi manufacturer Volocopter has signed a deal with Honeywell to jointly develop new navigation and automatic landing systems. They will be used on Volocopter’s vertical take-off and landing aircraft - perhaps as early as this year, the companies suggest. “A key goal of our collaboration is to fly a Honeywell inertial measurement-based attitude reference system solution in one of our Volocopters in 2019,” says Jan Hendrik Boelens, chief technology officer, Volocopter. Urban air mob