Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

Related Content

  • May 16, 2012
    VW ups its use of plug-in hybrid technology
    At last week's 32nd International Vienna Motor Symposium, the chairman of the Volkswagen Group, Prof. Dr. Martin Winterkorn, announced that the group will be going into production with a range of important models with plug-in hybrid technology starting in 2013/14.
  • October 15, 2019
    EU states support Denmark’s diesel ban proposal
    Ten European Union (EU) countries have backed a proposal from Denmark to ban the sale of diesel and petrol cars by 2040. Danish climate and energy minister Dan Jorgensen told Reuters that the ban will hopefully put pressure on the European Commission to the propose phasing out of fossil fuel-powered vehicles. He also suggested allowing individual countries to implement this measure if the EU could not agree on a union-wide ban. Lithuania, Latvia, Slovenia, Bulgaria and other countries have suggested tha
  • January 7, 2013
    Reflecting on the EU ITS action plan
    How do national policy positions reflect key facets of the European Commission (EC) ITS Action Plan? How useful are memoranda of understanding (MoU) as association tools? How can associations attract more young people to work in ITS? Finding answers to these questions emerged as key challenges for 2013 at the Network of National ITS Association’s November 2012 meeting in Dublin. Commenting on its commitment to work with Ertico-ITS Europe in surveying national action plan stances, Network chair Jennie Mart
  • December 19, 2017
    White paper examines ITS application across four major cities
    Frost & Sullivan and Isbak have released a white paper examining how intelligent transportation systems (ITS) used in Singapore, London, New York and Istanbul are being used on existing roadways to reduce congestion and emissions efficiently. The paper provides an in-depth analysis of transportation policies, implementation methods, best practices and challenges for key cities and how commuters, city management councils and the environment could benefit from ITS implementation.