Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

Related Content

  • New Riderscan survey on ITS and motorcycling safety
    January 17, 2014
    The Riderscan project is launching its third and last survey targeting European motorcyclists. Focusing on new technologies and powered two wheelers (PTW), the survey will feed the Riderscan report on traffic management, providing a unique opportunity to European riders to express their views on coming intelligent transport technologies. Riderscan aims to bridge the gap between road safety authorities, researchers, and industry stakeholders by setting up a detailed survey over ITS systems in relation wit
  • ITS America concerned over use of 5GHz spectrum band
    February 28, 2013
    ITS America has raised con­cerns with the US Federal Communications Commission (FCC) over the potential use of the 5GHz band spec­trum by unlicensed national information infrastructure devices. It wants to protect the 5.9GHz band for dedicated short-range communications (DSRC)-based systems. These crucially underpin the development of connected vehicle (CV) technologies which could help slash the US’ annual tally of six million road traffic accidents and over 30,000 deaths. Within the US Department of Trans
  • Battery bottleneck: EV roll-out at risk
    June 17, 2019
    In order for the take-up of electric vehicles – a key part of the future mobility mix - to grow, we need batteries. And that might prove tricky, reports Graham Anderson Industry and commodities experts fear that the growth in electric vehicles (EVs) could be much slower than predicted due to bottlenecks in global battery market supply chains. “People seem to think that the switch from the internal combustion engine to electric vehicles just means you plug your car in rather than fill it with petrol,” a
  • Call for contributions open for ITS World Congress 2020
    August 8, 2019
    The International Program Committee is inviting ITS experts to submit their contributions for papers and special interest sessions for the 2020 ITS World Congress in Los Angeles. Focusing on ‘The New Age of Mobility’, contributors will be prompted to select up to three technologies including artificial intelligence/machine learning, automated vehicle, connected vehicle, cybersecurity, alternative fuels, emissions, rural, smart city and truck operations. These technologies fit into eight programme the