Skip to main content

Eight ways Volkswagen can regain their customers’ trust

In the light of Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities. Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswa
October 6, 2015 Read time: 2 mins
In the light of 994 Volkswagen's concession of corporate wrongdoing in circumventing EPA (Environmental Protection Agency) testing in the US, 2097 Frost & Sullivan has proposed eight strategies the company can utilise to regain consumer trust, fuel sales volumes and develop sustainable revenue growth opportunities.

Frost & Sullivan says developments in clean diesel technology and internal combustion engines (ICE) have been substantially pushed back by years. The immediate impact of this crisis goes beyond Volkswagen and the US reaching OEMs, many component suppliers, dealerships, regulatory authorities and testing agencies.

It proposes that Volkswagen should: Focus on emerging markets; Position hybrid and electric powertrain as priorities; Focus on passenger safety; Position the company as a pioneer in sustainable mobility and synthetic fuels; Treat connected cars as a basic and major focal point; Bring 2125 Audi, 1656 Porsche, and other brands to the fore; Increase focus of commercial vehicle business; Conduct rigorous voluntary emission testing and certification.

“The Volkswagen crisis could have far-reaching implications for the future of diesel powertrain, resulting in even more stringent regulations and higher investment costs,” said Frost & Sullivan Automotive & Transportation senior research analyst Arun Chandranath. “Costs for carmakers to comply with emissions requirements could rise and consumers could be turned off by diesel cars.”

The automotive industry was prepared for an anti-diesel sentiment with the shift in new technologies making them more efficient and environmentally friendly than some gasoline vehicles. Auto regulators have been more focused on climate change and greenhouse emissions than concerned for public health and air quality. Regulators are under immense pressure to ensure higher standards and to restore credibility.

“Recovery will not be easy for the world’s largest auto manufacturer, however transparency and communication is essential for Volkswagen to win back the market and consumer trust,” concludes Chandranath. “Volkswagen’s recovery is critical for the overall health of the automotive industry.  Currently, Volkswagen is standing trial, but everyone’s future is at stake.”

More information on Frost & Sullivan’s insight into the Volkswagen crisis can be found on their %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal website Visit registration page false http://ow.ly/T3Kw4 false false%>.

Related Content

  • August 19, 2015
    ITS World Congress – programme highlights webinar and executive sessions
    Ertico-ITS has arranged a programme highlights webinar to give participants an overview of the sessions, speakers, events and activities organised for the ITS World Congress in Bordeaux. On Wednesday 4 September at 1300 CEST, senior Congress Programme advisor Eric Sampson and director of Congresses Didier Gorteman will walk you through this year’s exciting programme by highlighting some of the most engaging sessions and events of the week.
  • October 31, 2014
    Viajeo Plus sustainable urban mobility showcase
    Viajeo Plus, an EC funded FP7 international cooperation project for implementation of innovative and efficient urban mobility solutions, has organised a City Showcase in Chengdu Heritage Park, China, on 11 November. The event aims at facilitating knowledge exchange and experience sharing between China and Europe on sustainable urban mobility. It will gather technical experts, policy makers and researchers to present their achievements on sustainable urban mobility solutions, to discuss their needs and to
  • August 23, 2013
    Consumer focused sessions at Telematics Munich
    Organised by Telematics Update, Telematics Munich 2013, Europe's largest and most influential business conference and exhibition for the connected car industry, takes place from 11-12 November at the Hotel Dolce. The official agenda is the result of six months of independent research, reflecting the latest trends, market activities and exciting growth in the European connected car sector.
  • July 3, 2015
    European Transport Conference
    The 43rd European Transport Conference, organised by the Association for European Transport, takes place at Campus Westend, Goethe University, Frankfurt, Germany on 28 - 30 September 2015. The conference brings together people working in research, industry, and public policy to network, exchange knowledge, and inspire new ideas. First-class speakers from across the transport industry will talk on themes including: planning for the future, equity in transport, cycling, climate change, and emissions. Th