Skip to main content

Eight out of eleven OEMs focusing on global mobility market

According to Frost and Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here. The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, o
May 9, 2013 Read time: 3 mins
According to Frost & Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here.

The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, offers an in-depth examination of micro-mobility, microcars, cars-haring, integrated mobility and mobile applications to understand how mobility strategies and initiatives of top global OEMs are revolutionising the automotive industry.

“Key mainstream OEMs in the micro-mobility market have announced more than 111 models, of which nearly 50 per cent are expected to be production-ready by 2015–2016,” notes Frost and Sullivan automotive and transportation senior research analyst Shwetha Surender. “All key global OEMs are aggressive on the two-wheel micro-mobility market.”

Five key passenger car OEMs are expected to invest approximately $40 million each to develop micro-mobility solutions. The market is expected to grow at an annual growth rate of 55 per cent by 2018.

In the microcar arena, nine key global OEMs are expected to launch twenty models in the market by 2020. Europe and China will be the key launch markets.

There has been a trend towards extending lease terms and postponing new purchases. Fleet renewals have also declined. To expand revenue streams and tap into a new customer base, the leasing arms of OEMs are diversifying to provide other mobility solutions like corporate car-sharing, multi-modality, and mobility integration.

Car-sharing is emerging as a key mobility solution in Europe. The concept is also gaining attention in three main markets of Asia-Pacific: Japan, Singapore and Australia.

“Five out of the eleven key global OEMs currently offer car-sharing services or have started car-sharing pilot programmes,” stated Surender. “By 2020, the European market for car-sharing is expected to reach US$9 billion, with a subscriber base of 15 million in the EU and nearly 200,000 shared vehicles.”

While most global OEMs are likely to enter the integrated mobility space by this time, it is unlikely that they will provide the entire service portfolio.

Meanwhile, OEMs are expected to continue to develop their strengths, which include more efficient means of transportation and innovative business models. In conjunction with other mobility providers and by linking with public and private transport providers, they are expected to expand their footprints in this space.

Related Content

  • Connected navigation more popular than social media and radio streaming
    April 19, 2012
    In a new ABI Research connected car consumer survey, 1,500 respondents in the US, UK, France, Germany, Japan, and China were asked about their use (and non-use) of several services available to the ‘connected car.’ Among those who do not currently use any infotainment services, connected navigation was named as the most desired infotainment service by between 59 per cent and 72 per cent (extremely/very interested) in all countries except China, where the greatest interest was in concierge services.
  • EVs on a roll
    October 8, 2014
    A recently updated report by IDTechEx, Electric Vehicle Forecasts, Trends and Opportunities 2015-2025, indicates that the global market forecast for all hybrid and pure electric vehicles is expected to exceed US$533 billion in 2025. Sales of the BMW i3 and Tesla Model S pure electric cars are rising rapidly, with Tesla holding back demand because it cannot produce enough for at least a year. Those are premium priced vehicles. The major problem with mainstream pure electric cars is price. However, App
  • Transition to Shared Mobility: How cities can deliver inclusive transport services
    June 2, 2017
    A new study released by the International Transport Forum (ITF) examines how cities can manage the challenges of geographical scale and transition to shared mobility services.
  • Refurbishing ageing VMS with new technology
    January 26, 2012
    Virginia DoT faced a challenge common to many highway authorities around the world: the need, in economically challenging times, to replace ageing variable message signs reaching the end of their operational life. For some 25 years now, since the mid 80s, Virginia Department of Transportation (VDoT), has deployed variable message signs (VMS) as part of its motorist information systems. Throughout the state there are still many old 'flip-disk' signs. Some of the companies that provided these electronic messa