Skip to main content

Eight out of eleven OEMs focusing on global mobility market

According to Frost and Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here. The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, o
May 9, 2013 Read time: 3 mins
According to Frost & Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here.

The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, offers an in-depth examination of micro-mobility, microcars, cars-haring, integrated mobility and mobile applications to understand how mobility strategies and initiatives of top global OEMs are revolutionising the automotive industry.

“Key mainstream OEMs in the micro-mobility market have announced more than 111 models, of which nearly 50 per cent are expected to be production-ready by 2015–2016,” notes Frost and Sullivan automotive and transportation senior research analyst Shwetha Surender. “All key global OEMs are aggressive on the two-wheel micro-mobility market.”

Five key passenger car OEMs are expected to invest approximately $40 million each to develop micro-mobility solutions. The market is expected to grow at an annual growth rate of 55 per cent by 2018.

In the microcar arena, nine key global OEMs are expected to launch twenty models in the market by 2020. Europe and China will be the key launch markets.

There has been a trend towards extending lease terms and postponing new purchases. Fleet renewals have also declined. To expand revenue streams and tap into a new customer base, the leasing arms of OEMs are diversifying to provide other mobility solutions like corporate car-sharing, multi-modality, and mobility integration.

Car-sharing is emerging as a key mobility solution in Europe. The concept is also gaining attention in three main markets of Asia-Pacific: Japan, Singapore and Australia.

“Five out of the eleven key global OEMs currently offer car-sharing services or have started car-sharing pilot programmes,” stated Surender. “By 2020, the European market for car-sharing is expected to reach US$9 billion, with a subscriber base of 15 million in the EU and nearly 200,000 shared vehicles.”

While most global OEMs are likely to enter the integrated mobility space by this time, it is unlikely that they will provide the entire service portfolio.

Meanwhile, OEMs are expected to continue to develop their strengths, which include more efficient means of transportation and innovative business models. In conjunction with other mobility providers and by linking with public and private transport providers, they are expected to expand their footprints in this space.

Related Content

  • Traffic management market ‘worth US$17.64 billion by 2020’
    February 4, 2016
    According to a new market research report from MarketsandMarkets, the traffic management system market is expected to grow from US$4.12 billion in 2015 to US$17.64 billion by 2020, at a compound annual growth rate of 33.8 per cent during the period. The report, Traffic Management Market by Solutions (ELV, Full Pedestrian, Led Signals & Retrofit Solutions, Intersection Controllers Parking Space and Toll Management), Detection (AGPVD, Loop Detection, CCTV and ANPR), & by Region - Global forecast to 2020, s
  • MaaS is at the ‘baby steps’ stage – but needs to get up and running soon
    April 16, 2018
    Data sharing between organisations remains a potential problem for Mobility as a Service projects, attendees at February's MaaS Market conference in London were told. Alan Dron listens in on the presentations.
  • Webinar: Future of intelligent mobility and its impact on transportation
    June 1, 2015
    Frost & Sullivan’s webinar on 10 June 2015 at 1500 GMT will discuss the perspectives on intelligent mobility from various regions of the world; the potential to achieve carbon emission reduction, congestion alleviation and per-capita carbon footprint reduction; the roadmap to achieve intelligent mobility and the role of gamification; and comparative analysis of OEM strategies to achieve intelligent mobility, including a case study. Speakers are Frost & Sullivan program manager Automotive & Transportation
  • Gearing up for IntelliDrive cooperative traffic management
    February 1, 2012
    Beginning in the first quarter of 2010 it became evident that the IntelliDrivesm programme direction had been reestablished, by the USDOT's ITS Joint Program Office (JPO), after being adrift for a few years. The programme was now moving toward a deployment future and with a much broader stakeholder involvement than it had exhibited previously. By today not only is it evident that the programme was reestablished with a renewed emphasis on deployment, it is also apparent that it is moving along at a faster pa