Skip to main content

Eight out of eleven OEMs focusing on global mobility market

According to Frost and Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here. The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, o
May 9, 2013 Read time: 3 mins
According to Frost & Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here.

The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, offers an in-depth examination of micro-mobility, microcars, cars-haring, integrated mobility and mobile applications to understand how mobility strategies and initiatives of top global OEMs are revolutionising the automotive industry.

“Key mainstream OEMs in the micro-mobility market have announced more than 111 models, of which nearly 50 per cent are expected to be production-ready by 2015–2016,” notes Frost and Sullivan automotive and transportation senior research analyst Shwetha Surender. “All key global OEMs are aggressive on the two-wheel micro-mobility market.”

Five key passenger car OEMs are expected to invest approximately $40 million each to develop micro-mobility solutions. The market is expected to grow at an annual growth rate of 55 per cent by 2018.

In the microcar arena, nine key global OEMs are expected to launch twenty models in the market by 2020. Europe and China will be the key launch markets.

There has been a trend towards extending lease terms and postponing new purchases. Fleet renewals have also declined. To expand revenue streams and tap into a new customer base, the leasing arms of OEMs are diversifying to provide other mobility solutions like corporate car-sharing, multi-modality, and mobility integration.

Car-sharing is emerging as a key mobility solution in Europe. The concept is also gaining attention in three main markets of Asia-Pacific: Japan, Singapore and Australia.

“Five out of the eleven key global OEMs currently offer car-sharing services or have started car-sharing pilot programmes,” stated Surender. “By 2020, the European market for car-sharing is expected to reach US$9 billion, with a subscriber base of 15 million in the EU and nearly 200,000 shared vehicles.”

While most global OEMs are likely to enter the integrated mobility space by this time, it is unlikely that they will provide the entire service portfolio.

Meanwhile, OEMs are expected to continue to develop their strengths, which include more efficient means of transportation and innovative business models. In conjunction with other mobility providers and by linking with public and private transport providers, they are expected to expand their footprints in this space.

Related Content

  • June 13, 2014
    EV inductive charging set to gain traction
    New analysis from Frost & Sullivan, Strategic Analysis of Inductive Charging for Global Electric Vehicles (EV) Market, finds that the total market for inductive charging is expected to experience a compound annual growth rate of 126.6 per cent from 2012 to 2020, with approximately 351,900 units likely to be sold. Inductive charging will account for 1.2 per cent of both public and residential charging in North America and more than 2.6 per cent in Europe. Residential charging will be the most popular method,
  • January 11, 2017
    Truck digitisation and tech developments in freight ‘will boost Europe’s CV telematics market’
    According to research by Frost & Sullivan, growth opportunities are strengthening in the commercial vehicle (CV) telematics market in Europe with the imminent arrival of value-added services such as video-based safety solutions, mobile base on-demand freight exchange platforms, and field service management solutions. While penetration of fleet management services (FMS) in large and medium fleets is relatively high, addressing challenges such as awareness, adequate training, and better business cases are key
  • May 16, 2012
    European EV charging infrastructure market set to boom
    Electric vehicles (EVs) have gained significant attention over the last few years from various European governments as they look to promote the deployment of EV charging infrastructure. According to new analysis from Frost & Sullivan, contained in 'Strategic Analysis of the European EV Charging Station Infrastructure' there are strong indicators that the EV market will grow from less than 10,000 public charging points in 2010 to close to two million public charging points by 2017. Some three per cent of thi
  • January 22, 2014
    In-car electronics and user demand for connectivity make case for automotive Ethernet
    According to Frost and Sullivan, the use of Ethernet technology in automotive is gaining pace in Europe and North America. The paradigm shift towards connected cars and associated services such as automotive app stores and connected location-based services is fuelling the uptake. Along with the need to integrate multiple consumer electronic devices, the importance of offering prioritised, personalised services and maintaining brand identity are compelling automotive OEMs (original equipment manufacturers) t