Skip to main content

Eight out of eleven OEMs focusing on global mobility market

According to Frost and Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here. The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, o
May 9, 2013 Read time: 3 mins
According to Frost & Sullivan, eight out of eleven major global original equipment manufacturers (OEMs) are focusing on the global mobility market, investing in a range of key solutions including products like electric vehicles (EVs), micro-mobility, and services like car-sharing and leasing. New mobility strategies of key global OEMs are gathering pace and the future of mobility is already here.

The report, Competitive Benchmarking and Comparative Analysis of the Mobility Strategies of Key Global OEMs, offers an in-depth examination of micro-mobility, microcars, cars-haring, integrated mobility and mobile applications to understand how mobility strategies and initiatives of top global OEMs are revolutionising the automotive industry.

“Key mainstream OEMs in the micro-mobility market have announced more than 111 models, of which nearly 50 per cent are expected to be production-ready by 2015–2016,” notes Frost and Sullivan automotive and transportation senior research analyst Shwetha Surender. “All key global OEMs are aggressive on the two-wheel micro-mobility market.”

Five key passenger car OEMs are expected to invest approximately $40 million each to develop micro-mobility solutions. The market is expected to grow at an annual growth rate of 55 per cent by 2018.

In the microcar arena, nine key global OEMs are expected to launch twenty models in the market by 2020. Europe and China will be the key launch markets.

There has been a trend towards extending lease terms and postponing new purchases. Fleet renewals have also declined. To expand revenue streams and tap into a new customer base, the leasing arms of OEMs are diversifying to provide other mobility solutions like corporate car-sharing, multi-modality, and mobility integration.

Car-sharing is emerging as a key mobility solution in Europe. The concept is also gaining attention in three main markets of Asia-Pacific: Japan, Singapore and Australia.

“Five out of the eleven key global OEMs currently offer car-sharing services or have started car-sharing pilot programmes,” stated Surender. “By 2020, the European market for car-sharing is expected to reach US$9 billion, with a subscriber base of 15 million in the EU and nearly 200,000 shared vehicles.”

While most global OEMs are likely to enter the integrated mobility space by this time, it is unlikely that they will provide the entire service portfolio.

Meanwhile, OEMs are expected to continue to develop their strengths, which include more efficient means of transportation and innovative business models. In conjunction with other mobility providers and by linking with public and private transport providers, they are expected to expand their footprints in this space.

Related Content

  • The need for a higher voltage power net for vehicles
    June 27, 2012
    Electrification of the automobile is not limited to the electric vehicles (EVs). As a new report from Frost & Sullivan points out, conventional cars of today are partly electric in their own way, with most systems in the vehicle having electrical and electronic connections for better functionality. Certain high-end vehicles possess more than 90 electronic control units (ECUs) to control the various modules within the car, making the car both sophisticated and complicated. However, added functions such as el
  • Fleet management systems expected to reach 10.1 million units in the Americas
    October 1, 2013
    According to a new research report from analysts Berg Insight, the number of fleet management systems deployed in commercial vehicle fleets in North America was 3.3 million in the fourth quarter of 2012. Growing at a compound annual growth rate (CAGR) of 15.6 percent, this number is expected to reach 6.8 million by 2017. In Latin America, the number of installed fleet management systems is expected to increase from 1.6 million in quarter four 2012, growing at a CAGR of 16.3 per cent to reach 3.3 million in
  • Telematics in south-east Asia
    November 12, 2012
    According to the latest report by independent technical consultancy SBD, End User Survey for Consumer Needs in South East Asia, 85 per cent of south-east Asian drivers already use some form of navigation each month. SBD surveyed 2,400 drivers in Indonesia, Malaysia and Thailand and implemented its consumer profiling tool to find out what connected services these drivers likely to need. South-east Asia has long been an afterthought market for the telematics industry, largely due to its poor road infrastruct
  • European bike sharing market fuelled by innovations and government support
    February 7, 2017
    New research by Frost & Sullivan, European Bike Sharing Market, Forecast to 2025, indicates that the bike sharing fleet will more than double in size from 151,302 units in 2016 to 341,250 units in 2025. Southern and Western Europe have high public bike sharing service (BSS) activity. About 196 cities in Southern Europe have more than 35,000 rental bikes; in Western Europe, 150 cities have nearly 70,000 rental bikes. Spain and France are the strongest markets, but the UK, Germany and Italy are expanding quic