Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

Related Content

  • March 14, 2012
    Migrating to advanced traffic management systems
    Rich pickings of reduced cost and greater value are up for grabs as highway authorities migrate to new traffic management systems – if they choose their paths wisely. Jon Masters reports. Experience gained and expertise developed over the past decade are informing good advice for transport agencies contemplating new or expanded traffic management systems. Technological projects aimed at reducing road congestion may be frequently unique and invariably complex, but a picture is emerging of sensible, prudent a
  • August 21, 2017
    Cost benefit goes under the microscope
    Conventional cost benefit analysis (CBA) of plans for urban smart mobility initiatives needs serious rethinking, according to a recently-completed European study. The three-year Evidence Project (the Project) emerged in response to concerns about the availability and quality of documented research – including CBA – required to prove that investment in sustainable urban mobility plans (SUMPs) can be economically beneficial. Covering 22 sectors ranging from electric vehicles to shared spaces, the Project clai
  • April 2, 2014
    Big data and GPS combine to cut emergency response times
    David Crawford looks at technologies for better emergency medical service delivery. Emergency medical services (EMS) play key roles in transporting, or bringing treatment to, patients who become ill through medical emergencies or are injured in road traffic accidents (RTAs). But awareness has been rising steadily, in the US and elsewhere, of the extent to which EMS can generate their own emergencies. The most common cause is vehicles causing or becoming involved in RTAs, as a result of driving fast under pr
  • August 29, 2019
    Tech advances create MaaS without compromise
    Advances in technology make it possible for authorities to compile and maintain MaaS platforms cheaply - and without relinquishing control to third parties. Colin Sowman finds out more… It is increasingly clear that local authorities’ reluctance to implement Mobility as a Service (MaaS) is based on politics and finance. However, the technology underpinning MaaS is evolving rapidly and is presenting new solutions. At its heart, the political resistance comes down to the divide between the ethos of public