EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

Related Content

  • November 2, 2017
    SmartDrive launch new suite of sensors to tackle high-risk driving behaviour
    SmartDrive Systems has introduced its SmartSense for Distracted Driving (SSDD), the first in a new line of intelligent sensors that are designed with the intention of identifying dangerous driving habits and intervening with drivers before a catastrophic event occurs. It uses computer vision-based algorithms along with SmartDrive’s video analytics platform to recognize when a driver is distracted.
    Read More
  • January 30, 2012
    Use of ITS technology grows more prevalent in safety applications
    Transportation agencies and governments are using ITS technology to protect critical infrastructure from terrorist attack and other threats to economic security and public safety. Andrew Bardin Williams reports. It is no secret that we live in a potentially dangerous world. Terrorism as seen on 9/11 in the United States, subsequent attacks in London, Moscow and Madrid and other acts of violence across the developing world have made vigilance the watchword for ensuring security. Key infrastructure is now bei
    Read More
  • November 21, 2017
    ITS (UK) Interest Group calls for targeted initiatives on transport emissions
    A more targeted approach to dealing with the automotive industry which has the biggest effect on transport emissions is needed; rather than an overall reduction in average levels of harmful pollutants, according to a meeting held by the ITS (UK) Smart Environment Interest Group. The event featured experts using Intelligent transport systems (ITS) to help improve the environment.
    Read More
  • November 10, 2017
    IBTTA’s Jones sees turbulent times and a bright future for tolling
    Colin Sowman talks to IBTTA’s Pat Jones about the future of tolling in a fast-changing world. Pat Jones may have been executive director and CEO of the International Bridge, Tunnel and Turnpike Association (IBTTA) for 15 years but in his words: “Never before have I seen so much change coming so fast in the transportation and tolling industry.” Amidst all this change, tolling companies are asked to provide funding for roadway building or improvements which will be repaid for over, say, a 30-year concess
    Read More

Highlighted Content