Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

Related Content

  • December 5, 2013
    FOTsis targets ‘socially inclusive’ cooperative ITS
    The FOTsis project addresses the imbalances between the vehicular and infrastructure sides of cooperative ITS infrastructures and looks to ensure road operators can help to enrich future technology applications. By Jason Barnes. Several developments have conspired to push the vehicular side of cooperative infrastructures/cooperative ITS to the fore in recent years. The automotive industry’s rather shorter product development and lifecycles combined with economic slowdown in many regions gave rise to the not
  • March 14, 2016
    Connected vehicle trials get big backing from USDOT
    Connected vehicle technology will emerge as a sustainable reality at three sites in the US over the next four years. Jon Masters reports. Advocates of connected vehicle (CV) technology have received a welcome boost from news that the US government has committed a further $4 billion towards automated vehicle research and CV technology. This comes hot on the heels of the US Department of Transportation’s $42 million CV pilot pledge in October last year.
  • January 9, 2018
    MaaS Market Conference examines transportation’s new options
    Second MaaS Market conference highlights pilots and fledgling services from around the world. That a revolution in the provision of transport services is underway is no longer in doubt. The only uncertainties are the precise form that revolution will take; who will be the winners and losers; and how long it will be before it takes root. Driven by passionate advocates of Mobility as a Service or – MaaS – a wide range of projects and different approaches are being developed worldwide. It is that move from
  • October 23, 2018
    Addison Lee and Oxbotica to implement AV services in London by 2021
    Addison Lee has partnered with self-driving vehicle software company Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021. Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services. Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.” The partners