Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • Swarco launches CubiLED – the modular VMS
    December 14, 2021
    Swarco's new variable message sign solution offers flexibility for highway agencies
  • Communication: the future of machine vision
    May 30, 2013
    Jason Barnes asks leading machine vision industry figures what they consider to be the educational barriers to the technology’s increased uptake by the ITS sector. The recent rush by some organisations within the ITS sector to associate themselves with the term ‘machine vision’ underlines just how important the technology has become in a relatively short space of time. However, despite the technology having been applied in certain traffic management applications for some years, there remains a significant s
  • NGV Network calls on new metro mayors to tackle air pollution
    May 18, 2017
    The Natural Gas Vehicle Network (NGVN) has called on the newly elected mayors of UK combined authorities to make tackling air pollution central to their work in the coming three years. It says the new mayors in the West Midlands, Greater Manchester, the Liverpool City Region, the Tees Valley, the West of England and Cambridgeshire could play a vital role in this effort by bringing various stakeholders together with a common goal: improving their regions’ air for the good of all of their residents. Recognisi
  • NGV Network calls on new metro mayors to tackle air pollution
    May 18, 2017
    The Natural Gas Vehicle Network (NGVN) has called on the newly elected mayors of UK combined authorities to make tackling air pollution central to their work in the coming three years. It says the new mayors in the West Midlands, Greater Manchester, the Liverpool City Region, the Tees Valley, the West of England and Cambridgeshire could play a vital role in this effort by bringing various stakeholders together with a common goal: improving their regions’ air for the good of all of their residents. Recognisi