EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • Ertico weaves tunnel visions into the ‘big picture’
    April 7, 2017
    As he takes the wheel at Ertico - ITS Europe, Jacob Bangsgaard talks to ITS International about the challenges and opportunities facing the organisation and the ITS industry. Ertico - ITS Europe’s new CEO, Jacob Bangsgaard, is no stranger to the organisation having spent five years there before moving to the FIA (Federation Internationale de l’Automobile) in 2006. Four years later he became director general of the FIA’s Region I (EMEA), which represents more than 100 mobility clubs, and in 2012 he joined Er
    Read More
  • Ertico weaves tunnel visions into the ‘big picture’
    April 7, 2017
    As he takes the wheel at Ertico - ITS Europe, Jacob Bangsgaard talks to ITS International about the challenges and opportunities facing the organisation and the ITS industry. Ertico - ITS Europe’s new CEO, Jacob Bangsgaard, is no stranger to the organisation having spent five years there before moving to the FIA (Federation Internationale de l’Automobile) in 2006. Four years later he became director general of the FIA’s Region I (EMEA), which represents more than 100 mobility clubs, and in 2012 he joined Er
    Read More
  • Growth of contactless parking payment systems
    May 22, 2012
    Wave and pay credit and debit cards have arrived. In the parking sector, authorities and operators quick to accommodate new contactless payment technology are already benefitting We’re on the edge of a contactless revolution,” declares Parkeon’s parking director for the UK and Ireland Danny Hassett. Parkeon reports a groundswell of customers gravitating to contactless credit and debit card payment for parking, and the company is by no means alone in this. Use of ‘wave and pay’ technology is on the verge of
    Read More
  • Machine vision’s transport offerings move on apace
    June 30, 2016
    Colin Sowman considers some of the latest advances in camera technology and transport-related vision technology applications. Vision technology in the transportation sector is moving apace as technical developments on both the hardware and software sides combine to make cameras more multifunctional with a single digital camera now able to cover a multitude of tasks.
    Read More

Highlighted Content