Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • MaaS Market London conference attracts global experts
    February 20, 2019
    A plethora of global mobility experts is heading for ITS International’s 2019 MaaS Market Conference, reflecting the increasing pace of Mobility as a Service deployment. Colin Sowman reports Mobility as a Service (MaaS) cannot exist without the digitisation of transport services - and digitisation is without doubt the biggest challenge the transport sector has ever faced. It will create more changes over the next five to 10 years than the transport sector has seen in the past 100 - and there will be winn
  • CurbFlow unveils ‘Waze for parking’
    September 18, 2020
    Solution to find clear spaces for loading and unloading is being trialled in two US cities
  • Tattile explores freedom of movement
    October 5, 2020
    Dense urban centres are complex enforcement environments – but camera-based traffic systems enable all aspects of monitoring, explains Massimiliano Cominelli of Tattile
  • Australian company to supply VMS for London Olympics
    June 4, 2012
    Bartco, a traffic management company based in Melbourne, Australia, has won a US$1.92 million contract to supply portable variable message signs (VMS) to Transport for London (TfL) for use during the Olympic Games. Some 200 signs display both directional and security advice to motorists about road conditions during the Olympics, as well as the management of special Olympic Route Network traffic lanes.