Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • Dynamic lane closures cuts time, cost and congestion on Motorway roadworks
    March 17, 2014
    A combination of technologies is leading to major congestion and cost reductions during roadworks on the UK’s motorway network. Innovative construction programme scheduling technology and the deployment of moveable barriers has achieved substantial savings of money and time on UK motorway roadworks managed by the Highways Agency (HA). This combination has set the scene for a new generation of road usage analysis tools. The HA’s objective was to reduce the congestion caused by lane closures during roa
  • Dubai metro - the world's longest automated rail system
    July 31, 2012
    David Crawford reviews the recent opening of Dubai's Red Line. The US$7.6bn Dubai Metro, the Phase I Red Line of which started partial operation in September 2009, will be the world's longest driverless rail system on its planned completion in 2011. With a total length of some 75km, it will then overtake the 68.7km Vancouver SkyTrain and be able to carry over 1.2 million passengers on a typical day.
  • ITS needs data highways
    November 18, 2014
    Transport and traffic data is on the increase but there must be an integrated data highway to derive the maximum ITS benefits, argues Deutsche Telekom. From public transport operators recording increasingly precise and comprehensive data on their vehicle’s position and driving behaviour to local authorities using RFID and video systems to control traffic on their streets and highways, the amount of traffic data is growing rapidly.
  • A new beginning for travel information, based on users' needs
    February 3, 2012
    Despite its name, the EU's forthcoming SUNSET project could represent a new beginning for travel information services. Here, Susan Grant-Muller and Frances Hodgson from the Institute for Transport Studies at the University of Leeds detail a project which is intended to exert a greater influence on network users' travel habits