EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • IRD: from the ground up
    September 16, 2021
    IRD is undertaking a comprehensive review of its road safety and monitoring solutions. A series of initiatives is building on the company’s in-pavement expertise, bringing considerable additional value for the customer to the traditional range of products while complementing these with wholly new technologies
    Read More
  • New system to prevent Hazchem and over-height vehicles entering tunnel
    August 20, 2015
    An impending move to free-flow charging prompted a search for automated dangerous goods identification and over-height detection systems at the Thames Crossing to the east of London. Manned toll booths are increasingly being consigned to history by the onslaught of all-electronic charging. However, a secondary function of the traditional manned plazas has been to prevent non-compliant vehicles using the facility or to tell a driver that that they need to use a specific lane or wait for an escort. Automating
    Read More
  • How MaaS and AVs can cut Oslo traffic
    June 17, 2019
    A new study shows that on-demand AVs and MaaS together could make a significant difference to traffic in Oslo, Norway – but only if ride-share is involved too If you replace today’s traditional private car ownership with a mixture of Mobility as a Service (MaaS) and on-demand autonomous vehicles (AVs) running door-to-door, you could make dramatic cuts in city traffic. That, at least, is the view of researchers from COWI and PTV, who have modelled a variety of future scenarios based on the morning rush h
    Read More
  • Traffic flowing smarter in Seville
    February 16, 2023
    Kaspch TrafficCom's Mobility Data Platform will improve real-time insights, says firm
    Read More

Highlighted Content