Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • New solutions to old problems set to cut emergency response times
    April 30, 2015
    David Crawford looks at the latest developments in emergency response. Ensuring speedier reactions to transport and travel crises is becoming increasingly important. US statistics suggest that as many as 1,000 ‘saveable’ lives can be lost each year in major cities because of operational defects in their SOS operations.
  • UK reviews MaaS, data and micromobility regulation
    March 27, 2019
    Mobility as a Service (MaaS), transport data and micromobility are to be the subject of new regulatory review by the UK government. Zero-emission vehicles, driverless vehicles (AVs) and drones are already under similar review. But in a document, Future of Mobility: Urban Strategy, maps out how the country’s Department of Transport will approach other mobility opportunities – and challenges. “This is the moment to reflect on what we as a society want these changes to deliver and what we want our urban
  • Pricing practise for HOT lane operation
    May 11, 2017
    Timothy Compston weighs up the critical elements that keep the wheels of dynamic pricing schemes turning in today's high-occupancy toll (HOT) lanes. In the drive towards smarter tolling it is perhaps not surprising that sophisticated pricing algorithms are being rolled out to better reflect supply and demand on the roadway. This is the case with high-occupancy toll (HOT) lanes which a growing number of DoTs are seeing as a way of smoothing the operation of their existing, and planned, freeway infrastructure
  • Magway delivers future of transport
    January 18, 2021
    A dramatic shift towards e-commerce and home working, plus the need for sustainable deliveries, means future cities are at a crossroads, says Phill Davies of Magway