Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • TRL on track with uTraq
    November 24, 2014
    Given the recent position from the European Court of Justice on nitrogen dioxides (NO2) levels within UK cities, TRL has made a timely announcement to say that it is leading a European Space Agency demonstration project called uTraq (Urban Traffic Management and Air Quality) with partners the University of Leicester and Transport Simulation Systems.
  • How can US transportation be ‘re-envisioned’?
    October 17, 2019
    In her address to this year’s ITS America Annual Meeting, congresswoman Eleanor Holmes Norton, chair of the House Subcommittee on Highways and Transit, called for a ‘re-envisioning’ of transportation. Her speech is below – and ITS International asks a number of US experts what they would like to see ‘re-envisioned’…

    I would like to welcome  ITS America to the nation’s capital.

  • Paris air pollution: back with a vengeance
    June 30, 2020
    Analysis of French capital's air quality finds it worsening quickly post-lockdown
  • C40 Cities report: 'Nearly every' city has too much air pollution
    April 10, 2023
    Traffic initiatives such as low-emission zones will be vital in reaching climate targets, report says