EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • Cost Benefit: the economic case for cycling
    August 20, 2019
    Cycling is good for us for any number of reasons. David Crawford finds that it is now possible to access basic, low-cost data which will help make the economic case for improving infrastructure Cycling is enjoying a favourable press the world over as a ‘good thing’ in the economic, environmental and social spheres. A recent study on the Value of Cycling from the UK’s University of Birmingham, for example, shows that cycle-friendly urban settings can deliver annualised transport infrastructural support co
    Read More
  • Transatlantic boost for C-ITS
    August 21, 2018
    ITS (UK) members debated the proposition that “MaaS will reduce private vehicle ownership long before automated vehicles (AVs) will have any impact on it” at their 2018 annual general meeting. There was scepticism about scenarios predicting that AVs as providers of on-demand transport will be the norm by around 2030. Doubts centred on two factors: owning and driving a personally-owned vehicle being too precious for most people to cede; and the reality of urban streets proving too difficult for AVs as curren
    Read More
  • Growth of telematics-based pay as you drive car insurance systems
    July 17, 2012
    Car insurance made cheaper by telematics has returned to news headlines in the UK this year. Will it really take off this time and can vehicle tracking provide an effective tool for enforcing or encouraging insurance compliance? Jon Masters reports Will 2012 go down as the year that telematics-based car insurance took off? In the UK at least, a groundswell of new policies, with premiums priced on the basis of tracked and analysed driving style, suggests a turning point has been reached. Some would argue t
    Read More
  • GridMatrix goes back to the future in New York City
    September 25, 2023
    Legacy traffic management infrastructure doesn’t have to be a marker of the past: software upgrades can bring it into the present in a cost-effective and timely way, says Gordon Feller
    Read More

Highlighted Content