Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • "AI can help fast-track Net Zero and Vision Zero," says VivaCity
    January 16, 2024
    Artificial intelligence isn't just about self-driving cars - and ‘smart’ doesn't always have to be shiny, new and innovative. Mark Nicholson, CEO at VivaCity, offers a few predictions for 2024...
  • Transport problems need ''strong action from policymakers”
    June 7, 2012
    Taking advantage of the attendance of the heads of ITS Asia-Pacific, ITS America, Ertico – ITS Europe, and ITS Malaysia as the host nation of the recent 12th ITS Asia-Pacific Forum in Kuala Lumpur in April, ITS International initiated a round table discussion on the big ITS issues confronting the individual regions. For such a diverse collection of advanced and emerging nations spanning the globe, in terms of the advancement of ITS, a common single issue emerges above all others
  • Machine vision’s image of road management’s future
    June 11, 2015
    Q-Free’s Marco Sinnema looks at how the commoditisation of high-quality vision-based solutions is widening their application. Machine vision technology’s entry into the ITS/traffic management sector has followed a classic top-down path. This is unsurprising given the extremely demanding performance criteria which are the standard in its market of origin, manufacturing processing. Very high image qualities combined with frame rates often in the hundreds per second range resulted in vision systems with capabi
  • ITS Australia Awards 2025 finalists announced
    November 13, 2024

    ITS Australia has announced 32 finalists for the 15th Annual ITS Australia Awards, with winners announced at a ceremony on 13 February 2025 in Perth, Western Australia.