Skip to main content

EarthSense clears traffic from pollution hotspots

EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots. EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry. When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message s
August 2, 2019 Read time: 2 mins

8834 EarthSense is working in the UK with Coventry City Council to divert traffic away from heavily congested roads and pollution hotspots.

EarthSense’s air quality sensors are located in areas of the city where levels of nitrogen dioxide have been identified as high; particularly along the A4600 route at Walsgrave Road – a major link in and out of Coventry.

When pollution levels are breached, the sensors send alerts to the urban traffic management centre where they trigger messaging on variable message signs (VMS) which inform motorists and suggest alternative routes.

Shamala Evans, senior project manager at the council, says: “We’re taking early measures with the aim of encouraging motorists to make small changes to help reduce the pollution levels and traffic congestion before it’s too late and we’re forced to introduce chargeable clean air zones.”

Once the pollution levels have reached acceptable standards, the alerts are deactivated, and the VMS is removed.

John Seddon, the council’s head of transport & innovation, says: “The city council is keen to install the right technology across Coventry’s road network to allow us to dynamically manage traffic and respond to issues such as poor air quality or traffic incidents as soon as they happen.”

For more information on companies in this article

Related Content

  • Vivacity & Vaisala take the air 
    November 18, 2021
    Partners will deploy 350 air quality sensors in UK's West Midlands Combined Authority area 
  • Kurtis McBride, Miovision: 'Digitalisation opens up opportunity'
    April 26, 2023
    Kurtis McBride, Miovision co-founder and CEO, talks about the importance of data – and why one bit of hardware capable of running a range of software solutions could be the future of transportation
  • Europe’s number one leading Mobility as a Service conference says the future of transport lies in delivering change
    January 19, 2018
    First hand reports on the rapid progress being made, as well as the obstacles being faced, by Mobility as a Service projects across Europe dominate the agenda of the second “MaaS Market Concept to Delivery” conference taking place in London next month. Speakers will cover the political and regulatory implications, open data, technology and common standards, demand responsive transport and future business models. This is Europe’s number one leading MaaS event and it includes presentations from Port
  • Suppliers reshape to provide tolling and traffic management expertise
    August 2, 2013
    Jason Barnes examines the trend towards single source supply of complete tolling and traffic management solutions with some senior tolling industry figures. Only a few years back, the major tolling system suppliers were aggressively positioning themselves as one-stop shops for tolling solutions and operations. No sooner has that little flurry of innovation settled than another trend has emerged – tolling companies wanting to become major ITS suppliers as well. Various tolling company seniors have in recent