Dyson scraps EV project

British technology company Dyson has pulled out of a project to build electric vehicles (EVs), saying it is unable to make its car “commercially viable”. Chief executive Sir James Dyson said in a statement: “We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far.” The company, known primarily for its vacuum cleaners, says it will continue its £2.5 billion investment programme into new technology in two UK locations and in Singapore. It wil
October 16, 2019 Read time: 2 mins

British technology company Dyson has pulled out of a project to build electric vehicles (EVs), saying it is unable to make its car “commercially viable”.

Chief executive Sir James Dyson said in a %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external statement false https://www.dyson.co.uk/automotive.html false false%>: “We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far.”

The company, known primarily for its vacuum cleaners, says it will continue its £2.5 billion investment programme into new technology in two UK locations and in Singapore. It will also focus on manufacturing solid state batteries, vision systems, machine learning and artificial intelligence.

“In summary, our investment appetite is undiminished, and we will continue to deepen our roots in both the UK and Singapore,” Sir James concludes.

In response, %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Carwow.co.uk false http://carwow.co.uk/ false false%>motoring expert Charles Butler said: “This shows just how tough it is to build good cars at an affordable price - the market for electric is hotting up and clearly Dyson didn’t think it was fit for the fight.”

Related Content

  • Book your place at MaaS Market Conference
    February 3, 2017
    MaaS Market, which concentrates on Mobility as a Service, takes place at the Inmarsat Conference Centre, London, UK on 22 and 23 March 2017, looking at new ways of getting people to their destination and new ways for them to pay for transport services. There are only a limited number of delegate places still available for this two-day, international, senior-level conference, so visit www.MaaS-Market.com to view the programme and reserve your place.
    Read More
  • Asia Pacific dignitaries to see connected vehicle showcases at ITS World Congress
    June 14, 2013
    ITS Japan will use advances in the country’s ITS capabilities since it last hosted the event in 2004 as the basis of several showcases and sessions the forthcoming World Congress (Tokyo 14 – 18 October), the association’s president Hajime Amano told ITS International.
    Read More
  • Electronic horizons for Continental Automotive
    September 7, 2014
    Continental Automotive is highlighting its participation in the ITS sector at World Congress with demonstrations of its eHorizon and M2X (motion information to X provider) communication systems.
    Read More
  • Fifth of UK drivers ‘will switch to electric’ for next car
    October 18, 2018
    More than a fifth of UK drivers are planning to switch to an alternative-fuelled vehicle for their next purchase, according to new research. AA Cars says 22% of respondents to its Populus poll of more than 20,000 drivers will go for electric or hybrid vehicles – a massive jump from the 2% who currently drive an ‘eco-friendly’ car. AA Cars, which is the used car arm of the AA motoring organisation, has seen a 470% increase in people searching for used hybrid and electric vehicles on its website since 2
    Read More

Highlighted Content