Skip to main content

Daktronics drives adoption of colour DMS in US

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.
September 7, 2014 Read time: 2 mins
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

32 Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 12240 0 oLinkAsset <span class="mouselink">www.daktronics.com</span> Daktronics Website true /EasySiteWeb/GatewayLink.aspx?alId=12240 false false%>

For more information on companies in this article

Related Content

  • EMX Ultraloop detects moving and stopped vehicles
    March 3, 2014
    American company EMX Industries, a specialist in detectors based on inductive, magnetic, ultrasound, microwave and infrared technologies, is participating at Intertraffic Amsterdam 2014 to introduce Ultraloop, an exclusive inductive a loop detector that is capable of differentiating between moving vehicles and vehicles that come to a complete stop on the inductive loop. The company points out that this function is useful in preventing false detection by cross traffic. Also being featured is the USVD-4X v
  • Q-Free reinforces ITS capabilities, expertise at World Congress
    September 18, 2012
    Q-Free intends to use its appearance at the ITS World Congress to reflect a broader and more accurate reality of the company’s strength and capabilities. That’s not going to be difficult, if one considers the technological and geographical diversity of the company’s success since the beginning of this year alone. In March, Q-Free was awarded the contract for delivery of the congestion charging infrastructure for the Swedish city of Gothenburg which includes road side equipment, infrastructure and service an
  • Encouraging the new generation of ITS entrepreneurs
    September 10, 2014
    A select group of startups will have the chance to rub elbows Wednesday evening with ITS leaders and strategic investment firms at a special reception on the top floor of the Crowne Plaza Detroit Downtown Riverfront Hotel. These entrepreneurs, early-stage startups and mid-stage startups are hoping to secure their next round of investment to help fund development, sales, marketing and general growth.
  • Q-Free reinforces ITS capabilities, expertise at World Congress
    September 18, 2012
    Q-Free intends to use its appearance at the ITS World Congress to reflect a broader and more accurate reality of the company’s strength and capabilities. That’s not going to be difficult, if one considers the technological and geographical diversity of the company’s success since the beginning of this year alone.