Skip to main content

Daktronics drives adoption of colour DMS in US

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.
September 7, 2014 Read time: 2 mins
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

32 Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 12240 0 oLinkAsset <span class="mouselink">www.daktronics.com</span> Daktronics Website true /EasySiteWeb/GatewayLink.aspx?alId=12240 false false%>

For more information on companies in this article

Related Content

  • Intertraffic heralds debut of Metric’s Elite touch-screen system
    March 24, 2014
    Metric Group predicts that 2014 will go down in its long history as ‘the year of innovation’. The company is bringing to the market several innovations, not only to current concepts, but new ones as well. Visitors to Intertraffic Amsterdam 2014 have the opportunity of seeing these Metric innovations, across the parking industry from local government to retail and leisure, at first hand. Here at Intertraffic, pay and display innovations include touch-screen terminals and the company is using the event to de
  • Intertraff shows D-cop speed and red light enforcement camera
    March 24, 2014
    Intertraff is unveiling its next generation speed and red light enforcement camera, D-cop. The company, which has installed hundreds of cameras worldwide from the USA to India, has been developing and producing ANPR cameras and software alongside speed and red light cameras for 15 years.
  • ISS launches advanced radar based traffic sensor
    February 26, 2014
    Image Sensing Systems (ISS) will use Intertraffic Amsterdam 2014 to unveil the new non-intrusive, radar-based, Autoscope RTMS Sx-300, an advanced sensor for the detection and measurement of traffic on roadways. All-weather accurate and virtually maintenance-free, with long-term worry-free reliability, the company says the Sx-300 gives the best lane detection capabilities, providing the ability to detect up to 12 lanes of traffic simultaneously. Its all-in-one-concept combines a high-resolution radar and a v
  • China’s telecommunications giant Huawei seeking global partners
    October 24, 2012
    Chinese telecommunications giant Huawei is at World Congress marketing its complete range of ICT solutions for customers and partners operating in the global transportation sector. The company, which is now marketing its services worldwide, is focusing on providing ICT solutions for highway and city transportation networks – for example, on supplying a full range of communication equipment, servers, switches, security software and data transmission by both fibre optic cable and wireless networks. “Usually w