Skip to main content

Daktronics drives adoption of colour DMS in US

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.
September 7, 2014 Read time: 2 mins
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

32 Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 12240 0 oLinkAsset <span class="mouselink">www.daktronics.com</span> Daktronics Website true /EasySiteWeb/GatewayLink.aspx?alId=12240 false false%>

For more information on companies in this article

Related Content

  • Innovative workzone glare safety shield
    February 26, 2014
    Among a range of innovations that US-headquartered Transpo Industries will bring to Intertraffic Amsterdam 2014 is Screen- Safe, a work zone and median glare safety shield. According to the company, this new product addresses the maintenance issues of the plastic ‘paddle’ type of glare screens that have dominated the market over the last few years. Screen-Safe is made from a unique double-reversed corrugated (DRC) fabric, formed from hot-dipped galvanized sheet steel. The DRC fabric is powder-coated to
  • Innovative workzone glare safety shield
    February 26, 2014
    Among a range of innovations that US-headquartered Transpo Industries will bring to Intertraffic Amsterdam 2014 is Screen- Safe, a work zone and median glare safety shield. According to the company, this new product addresses the maintenance issues of the plastic ‘paddle’ type of glare screens that have dominated the market over the last few years. Screen-Safe is made from a unique double-reversed corrugated (DRC) fabric, formed from hot-dipped galvanized sheet steel. The DRC fabric is powder-coated to
  • Iteris show intersection analytics through iPeMS lite
    September 7, 2014
    Iteris is using this ITS World Congress to introduce intersection analytics in its iPeMS lite software that focuses on arterial measurement and management applications, and now provides operational data at the intersection level. The firm developed the product as a prelude to its robust iPeMS performance management software that delivers real-time and predictive traffic analytics from any traffic data source.
  • World Congress hosts first responders from southeast Michigan
    September 8, 2014
    ITS America welcomes the 2014 ITS World Congress to a busy schedule of special events this week. Tuesday has been declared Emergency Responder Day in an effort to put a spotlight on what first responders do on the scene of an accident and how ITS developments can help their life-saving efforts run smoother, faster and safer. Anyone in uniform will be granted entry to the World Congress for free throughout the day and can attend two special sessions focused on emergency response.