Skip to main content

Daktronics drives adoption of colour DMS in US

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.
September 7, 2014 Read time: 2 mins
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

32 Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 12240 0 oLinkAsset <span class="mouselink">www.daktronics.com</span> Daktronics Website true /EasySiteWeb/GatewayLink.aspx?alId=12240 false false%>

For more information on companies in this article

Related Content

  • A shift to Active Traffic Management
    May 21, 2012
    Why has Active Traffic Management (ATM) grown in popularity as a mainstream strategy for agencies to maximise the effectiveness and efficiency of roadways, while increasing throughput and safety?
  • Vaisala highlights road weather ITS technologies
    March 25, 2014
    Vaisala is here at Intertraffic to highlight the latest in road weather ITS technologies. As the company points out, snow, ice, and flooding are all conditions that can drastically reduce any road network, no matter how sophisticated it is. Vaisala says that using its expertise in the industry, and listening to customers around the globe, the company has focused its weather related ITS solutions on products that provide the industry with the best low life cycle cost.
  • Streetline updates award-winning parking app
    May 22, 2012
    The latest release of Streetline’s award-winning Parker smart parking app for iPhone and Android allows users to quickly view available parking options based on pricing, location and/or real-time availability. Parker 3.0 also features voice guidance to indicate parking nearby, as well as the ability to find parking based on user-defined preferences such as electric vehicle charging stations or handicapped spaces. Motorists can also search by points of interest – including airports, universities, shopping ce
  • Ultra ID launches new laser engraver at CARTES 2013
    November 19, 2013
    ID card-printer manufacturer Ultra Electronics ID has launched the latest product in its Magicard line of secure identification card printers. Called the Ultra LE laser engraver it is a portable, lightweight (25kg) device that can create high-security personalised cards on demand and across multiple sites directly to end users. The Ultra LE is Ultra’s first laser engraver designed to integrate seamlessly with the Magicard Prima 4 ID printer, enabling high security cards to be encoded, printed and personalis