Skip to main content

Daktronics drives adoption of colour DMS in US

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.
September 7, 2014 Read time: 2 mins
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

32 Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 12240 0 oLinkAsset <span class="mouselink">www.daktronics.com</span> Daktronics Website true /EasySiteWeb/GatewayLink.aspx?alId=12240 false false%>

For more information on companies in this article

Related Content

  • Five-port switch
    May 23, 2012
    ComNet, a manufacturer of fiber optic transmission and networking equipment, is showcasing its latest five-port Ethernet switch on the showroom floor at ITS America. Designed to include proprietary self-managing technology, the switch requires no user intervention and is pre-programmed to avoid flooding the network.
  • Many happy returns for McCain
    May 21, 2012
    It was 25 years ago, when a gallon of gas cost only $1.09, that Jeffrey L McCain founded the leading supplier of traffic equipment, intelligent transportation solutions, and parking guidance that bears his name. So there’s cause for celebration at the McCain booth at this year’s ITS America Annual Meeting and a great big birthday cake cutting ceremony which delegates are were invited to attend yesterday afternoon.
  • Streetline heads for first European deployment of smart parking technology
    October 23, 2012
    Streetline’s smart parking technology, which is already well established in the US in cities such as Los Angeles, Indianapolis and Washington, DC, is about to achieve its first European deployment, in the German city of Braunschweig. This follows the announcement earlier this year that Streetline and Siemens had entered into a strategic partnership to offer integrated parking solutions to municipalities around the globe. Streetline’s sensor technology sits in the road surface and provides real-time informat
  • Xerox streamlines parking in LA
    May 22, 2012
    It’ll be a little easier to find a parking space in notoriously traffic-congested Los Angeles thanks to a new advanced parking system developed by Xerox and the Los Angeles Department of Transportation (LADOT).