Skip to main content

Daktronics drives adoption of colour DMS in US

Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.
September 7, 2014 Read time: 2 mins
Jason Morrison: “Colour signage is a must-have capability for any transportation agency”

32 Daktronics is driving the adoption of full colour dynamic message signs (DMS) in the US. The company recommends colour signage, because drivers recognise colour graphics more quickly than text-only monochrome signs. The ultimate result is safer and more efficient roadways.

Backing up the rapidly growing adoption of colour DMS, the company’s state-of-the-art Reliability Lab rigorously tests each product component to ensure quality, durability and performance. The lab employs the latest advancements in environmental technology to
test the limits of Daktronics products.

In the lab’s climate chamber, components are tested against extreme climatic conditions from -112oF to 338oF, and humidity levels up to 95%. The lab also features a salt fog chamber, thermal shock chamber, ingress protection testing, and a highly accelerated life testing chamber.

Then entire displays are run through the massive 4,500 cubic foot environmental simulator, where they are subjected to a variety of stress tests.
“Daktronics signs are tested tough for harsh environments, from the salty ocean air of the California coast to Canada, where it is below zero, and every place in between,” said Jason Morrison, ITS market manager for Daktronics.
“Colour signage is a must-have capability for any transportation agency, to future proof messaging technology,” he adds.

Daktronics also supports full colour DMS with value-added services to help customers design their graphic messaging.

Booth: 1218    
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 12240 0 oLinkAsset <span class="mouselink">www.daktronics.com</span> Daktronics Website true /EasySiteWeb/GatewayLink.aspx?alId=12240 false false%>

For more information on companies in this article

Related Content

  • Satellic launches Tolling as a Service system at ITS World Congress
    October 24, 2012
    Satellic is using the World Congress to launch ‘Tolling as a Service’. Satellic, a brand of T-Systems, designed and implemented major parts of the German HGV tolling system on the country’s motorway network some years ago and is now introducing a second-generation version of the system. The pioneering system uses satellites and GPS connected to in-vehicle devices to measure the distance travelled by trucks on toll roads. Now, however, Tolling as a Service gives toll operators the option of not having to dea
  • Transdyn unveils new TMS
    May 21, 2012
    Transdyn, Inc. has recently designed, built and installed a Traffic Management System (TMS) for Transurban’s I-495 Express Lanes in Northern Virginia. The project included the addition of four new lanes on the Virginia side of the Capital Beltway and replacing $260 million-worth of ageing infrastructure. When it opens later this year, it will be one of the most technologically advanced roadways in the world and will provide faster, more predictable travel times to users.
  • Accept no substitutes
    May 21, 2012
    Wavetronix, which claims market leadership in side-fire radar vehicle detection, is using its exhibit at this year’s ITS America to showcase the successful SmartSensor product line and to celebrate the phenomenal international growth the company has experienced in recent years. The exhibit prominently features an Elvis impersonator and encourages visitors to ‘accept no substitutes.’
  • Webinar – upgrade your DMS to the latest technology
    January 27, 2017
    SES America’s (SESA) latest interactive webinar aims to show transportation officials how to cost-effectively upgrade their dynamic message signs (DMS) to the latest technology, while providing clear, visible communication to drivers. The free webinar takes place on Wednesday and Thursday 15 and 16 February and more details and joining information are available on the SESA website. (link http://web.sesamerica.com/full-color-dms-retrofit-webinar-registration-overview?utm_source=hs_email&utm_medium=email&u