Cubic wins BritWeek UKTI product design award

Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose smart card reader that has changed how people pay to ride London’s public buses.
April 28, 2014 Read time: 2 mins
378 Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose Smart card reader that has changed how people pay to ride London’s public buses.
    
Oyster is the iconic Smart ticketing and revenue management system designed and delivered by Cubic more than a decade ago. Through its project with TfL, Cubic implemented the new reader in December 2012 and the program has been very successful, with more than 40,000 people every day now making contactless payments to travel on buses in London.

 “This award is a great honour and acknowledgement of the hard work produced jointly between our San Diego and UK teams. It is also an acknowledgement of our close partnership with Mayor Boris Johnson and Sir Peter Hendy and the participation of his team at 1466 Transport for London (TfL) who do an incredible job enabling Londoners to travel seamlessly throughout the region,” said Steve Shewmaker, president, Cubic Transportation Systems. “All of our customers worldwide are facing the growing urbanization of the population which is putting tremendous pressure on infrastructure and resources.  Our job is to help keep people moving in these urban environments. TfL had the vision to use the Cubic-developed reader to give bus riders the option of using their Oyster card or the debit or credit card already in their wallets to pay their fares.”

For more information on companies in this article

Related Content

  • Sydney completes transition to ticketless public transport
    August 12, 2016
    Sydney, Australia, has retired its last paper public transport tickets and completed the transition to the Cubic-designed Opal smart card ticketing system. Launched in December 2012, the Opal card system, which was designed, installed and operated by Cubic, is now used for 95 percent of all public transport trips. To date, customers have taken 800 million trips and more than 7.5 million cards have been issued. Starting this month, the old-style paper tickets will no longer be sold or accepted, markin
    Read More
  • Collaboration on next generation intelligent travel research
    May 11, 2012
    Cubic Transportation Systems and the Jacobs School of Engineering at the University of California San Diego (UC San Diego) have entered into a collaborative partnership to research the next generation of intelligent travel technologies for cities. Cubic will contribute US$500,000 over five years to the UC San Diego Jacobs School of Engineering to fund research done by faculty, students and Cubic Transportation Systems staff. The project aims to achieve a better understanding of the application and use of em
    Read More
  • Washington enables contactless travel 
    June 17, 2021
    SmarTrip in Google Pay involves Cubic Transportation Systems and NXP Semiconductors
    Read More
  • Helsinki’s residents trial MaaS as alternative to private cars
    August 21, 2018
    Would you give up your own car? Helsinki implemented MaaS late last year and Colin Sowman discovers that the initial reaction has been positive What would it take for you to give up your own car? That is the question posed by Sampo Hietanen, the so-called ‘father’ of Mobility as a Service (MaaS) and CEO of MaaS Global. And he is about to discover if MaaS really will convince the people of Helsinki to do the unthinkable. MaaS Global introduced a fledgling version of its Whim app in the city in late 2016
    Read More

Highlighted Content