Cubic wins BritWeek UKTI product design award

Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose smart card reader that has changed how people pay to ride London’s public buses.
April 28, 2014 Read time: 2 mins
378 Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose Smart card reader that has changed how people pay to ride London’s public buses.
    
Oyster is the iconic Smart ticketing and revenue management system designed and delivered by Cubic more than a decade ago. Through its project with TfL, Cubic implemented the new reader in December 2012 and the program has been very successful, with more than 40,000 people every day now making contactless payments to travel on buses in London.

 “This award is a great honour and acknowledgement of the hard work produced jointly between our San Diego and UK teams. It is also an acknowledgement of our close partnership with Mayor Boris Johnson and Sir Peter Hendy and the participation of his team at 1466 Transport for London (TfL) who do an incredible job enabling Londoners to travel seamlessly throughout the region,” said Steve Shewmaker, president, Cubic Transportation Systems. “All of our customers worldwide are facing the growing urbanization of the population which is putting tremendous pressure on infrastructure and resources.  Our job is to help keep people moving in these urban environments. TfL had the vision to use the Cubic-developed reader to give bus riders the option of using their Oyster card or the debit or credit card already in their wallets to pay their fares.”

For more information on companies in this article

Related Content

  • Mobile ticketing award for Vix
    May 2, 2014
    Contactless ticketing provider Vix Technology has been awarded the prestigious Contactless and Mobile Awards (CMA) 2014 award for Successful Implementation in the Public Domain for the Vix Technology Australia UTA Farepay system.
    Read More
  • New York pioneers online mobile real-time bus tracking
    May 22, 2012
    An unusual technology collaboration. David Crawford investigates Early in January 2012, the New York City Metropolitan Transportation Authority (MTA) rolled out the first borough-wide implementation of its pioneering Bus Time online mobile real-time tracking service. The system allow commuters to track each bus on every route in real-time on the internet, via smartphones and by text messaging to a mobile phone. The MTA chose Staten Island for its first live launch due to it being the only one of the five Ne
    Read More
  • Init wins e-fare system in Oregon
    April 2, 2014
    In a project valued at more than US$14 million, integrated ITS and ticketing systems supplier Init is to implement a new e-fare/smart card payment system for the Tri-County Metropolitan Transportation District of Oregon (TriMet) in the US. TriMet provides bus, light rail, and commuter rail service in the Portland metro area; the new system will enable passengers to utilise contactless bank cards and mobile phones, offering more convenience and pricing equity. The contract comprises the delivery of a
    Read More
  • Siemens influences congestion reduction
    March 12, 2021
    When it comes to reducing congestion, even relatively small interventions can have significant and positive knock-on effects, suggests Steve O’Sullivan of Siemens Mobility
    Read More

Highlighted Content