Cubic wins BritWeek UKTI product design award

Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose smart card reader that has changed how people pay to ride London’s public buses.
April 28, 2014 Read time: 2 mins
378 Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose Smart card reader that has changed how people pay to ride London’s public buses.
    
Oyster is the iconic Smart ticketing and revenue management system designed and delivered by Cubic more than a decade ago. Through its project with TfL, Cubic implemented the new reader in December 2012 and the program has been very successful, with more than 40,000 people every day now making contactless payments to travel on buses in London.

 “This award is a great honour and acknowledgement of the hard work produced jointly between our San Diego and UK teams. It is also an acknowledgement of our close partnership with Mayor Boris Johnson and Sir Peter Hendy and the participation of his team at 1466 Transport for London (TfL) who do an incredible job enabling Londoners to travel seamlessly throughout the region,” said Steve Shewmaker, president, Cubic Transportation Systems. “All of our customers worldwide are facing the growing urbanization of the population which is putting tremendous pressure on infrastructure and resources.  Our job is to help keep people moving in these urban environments. TfL had the vision to use the Cubic-developed reader to give bus riders the option of using their Oyster card or the debit or credit card already in their wallets to pay their fares.”

For more information on companies in this article

Related Content

  • Masabi named as finalist for global mobile award
    February 7, 2013
    The JustRide end-to-end Smartphone Ticketing system for transit developed by mobile transport ticketing supplier Masabi has been named as a finalist in this year's Global Mobile Awards in the Best Mobile Innovation for Smart Cities category alongside AT&T, Vodafone, Huawei, Streetline and ZTE. The first JustRide system was launched on Boston's commuter rail network in November 2012 and, says the company, within seven weeks had already sold more than 100,000 tickets and now accounts for almost 10 per cent of
    Read More
  • Motorcycle Safety Action Plan for London
    March 21, 2014
    The Mayor of London and Transport for London (TfL) have published the capital's first Motorcycle Safety Action Plan designed to directly reduce the number of collisions involving motorcyclists and scooter riders. One of TfL’s top priorities is to reduce by 40 per cent the number of people killed or seriously injured (KSI) on London’s roads by 2020. Recently, the Mayor and TfL published six commitments which, working with a range of partners, are guiding a range of work to deliver this. In particular, ac
    Read More
  • CTS to expand contactless in NYC
    February 9, 2021
    Payment options will include a mobile app, digital wallets and tap-in bank cards 
    Read More
  • San Diego transit to go free - Pronto!
    July 2, 2021
    MTS is planning 'aggressive campaign' for transition to Pronto card during September
    Read More

Highlighted Content