Cubic wins BritWeek UKTI product design award

Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose smart card reader that has changed how people pay to ride London’s public buses.
April 28, 2014 Read time: 2 mins
378 Cubic Transportation Systems has been named the winner in the BritWeek UKTI Business Innovation Awards in the product design category for its multi-purpose Smart card reader that has changed how people pay to ride London’s public buses.
    
Oyster is the iconic Smart ticketing and revenue management system designed and delivered by Cubic more than a decade ago. Through its project with TfL, Cubic implemented the new reader in December 2012 and the program has been very successful, with more than 40,000 people every day now making contactless payments to travel on buses in London.

 “This award is a great honour and acknowledgement of the hard work produced jointly between our San Diego and UK teams. It is also an acknowledgement of our close partnership with Mayor Boris Johnson and Sir Peter Hendy and the participation of his team at 1466 Transport for London (TfL) who do an incredible job enabling Londoners to travel seamlessly throughout the region,” said Steve Shewmaker, president, Cubic Transportation Systems. “All of our customers worldwide are facing the growing urbanization of the population which is putting tremendous pressure on infrastructure and resources.  Our job is to help keep people moving in these urban environments. TfL had the vision to use the Cubic-developed reader to give bus riders the option of using their Oyster card or the debit or credit card already in their wallets to pay their fares.”

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