Skip to main content

Cubic unveils NextTraffic at ITS America 2016 San Jose

Today, here at ITS America 2016 San Jose, Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform. The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions.
June 13, 2016 Read time: 2 mins
Bill Mitchel of Microsoft (left) and Chris Bax of Cubic

Today, here at ITS America 2016 San Jose, 378 Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform.

The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions. This IoT (Internet of Things) strategy gives agencies the power to integrate current and future systems including integrated corridor management; traveller information; connected vehicles and urban automation; and smart sensors. It also provides the power to integrate urban analytics, innovative mobility services and assistive technologies for disabled travellers as well as autonomous vehicles.

NextTraffic offers a flexible and scalable cloud-based platform that presents the
collection, processing, monitoring, controlling and management of all traffic elements on multiple computer networks in one place for control of surface transportation and better utilisation of roads and networks.

The new transport and traffic management solution supports system-wide data collection, processing and sharing needs of travellers and cities with a modern and financially-flexible solution that can work with an authority's existing infrastructure and solutions. In addition to this major new product launch, Cubic is also showcasing nextgeneration technologies for traffic management, predictive analytics and account-based transaction processing that will answer many of the FAQs from ITS decision-makers around the world who are eager to learn about disruptive industry technologies that get behind integrated mobility.

As the company points out, it’s clear that siloed interests will not solve today’s challenges: Cubic is fully focused on building on the partnerships and integration strategies that are committed to “Getting You There. Smarter.”

Related Content

  • June 14, 2016
    Michigan invites visits to Planet M
    The Michigan booth here at ITS America 2016 San Jose introduces “Planet M,” a brand showcasing Michigan’s resources, leadership, partnerships and investments that make it the hub of mobility innovations. Visitors to the booth will learn how the state that put the world on wheels is leading the next generation of mobility.
  • June 14, 2016
    ITS Australia starts countdown to ITSWC2016 in Melbourne
    In just five month’s time, the 23rd ITS World Congress will open in Melbourne, Australia, hosted by ITS Australia on behalf of ITS Asia Pacific, Ertico and ITS America. Susan Harris, CEO of ITS Australia is here in San Jose to promote what promises to be not just an unmissable event, but an important business opportunity for American firms.
  • December 16, 2020
    Drones make Soarizon watcher of the skies
    Getting a close view of where traffic problems are occurring is one of the main selling points of the ITS vision industry. Soarizon is doing things differently, Benjamin Orcan tells Adam Hill
  • October 12, 2021
    Cubic builds out mobility platform
    Some of the most significant issues facing cities include declining budgets, the increasing financial and environmental costs of congestion, and the challenges of managing disparate systems. Agencies must act quickly to both keep pace with new demands and prepare for new challenges and solutions. By taking a more ambitious, proactive, and data-driven approach to transportation management, the world’s cities and regions will improve efficiency, reduce emissions, and create a more sustainable system for all stakeholders